Freelancer profile translated to English.
Back to original languageAbout Théo
🌱 Following 2 years of experience in digital marketing, I have developed expertise in traffic acquisition and digital campaign management.
My professional experience at ChangeNOW, a major international event dedicated to ecological transition, has allowed me to acquire the necessary expertise for the development of your digital projects:
- Traffic data analysis
- Creation of creative briefs
- Advertising budget management
- Audience targeting
- Creation of SEA campaigns
- KPI reporting
🏅Today, I assist companies in the creation and execution of digital strategies. My personal commitment is to improve your online presence and support you in your growth objectives. I offer you my skills in project management and traffic acquisition.
🚀Do you wish to develop your visibility and maximize your conversions in the medium or long term?
📩 Contact me to discuss your project.
Key Expertise:
- Digital Acquisition & Traffic Management
- Strategic Webmarketing
- Digital Project Management
Tools:
- Notion PRO
- Slack
- SEMrush
- Google Ads / Search
- Linkedin / Meta
- GA4
- Brevo
- Canva PRO
- Wordpress
- Waalaxy
- Eventmaker
- Brevo
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Can work on-site
Paris (up to 10km)
Experience
- ChangeNOWTicketing & Mobile Application ManagerENVIRONMENTALAugust 2022 - May 2024 (1 year and 9 months)Paris, FranceDigital Ticketing: Implementation, management, and improvement of the digital platform by addressing challenges and issues.Logistics: Supervision and oversight of ticketing agents and volunteer teams over 3 days.Mobile Application: Monitoring, UX optimization, and "graphic design" of the mobile application.
- ChangeNOWDigital Marketing ManagerENVIRONMENTALAugust 2022 - May 2024 (1 year and 9 months)Paris, FranceWeb Marketer: Implementation of digital marketing strategies and actions.Project Manager: Establishment and monitoring of Budget and KPIs (Excel).Acquisition Manager: Monitoring of digital campaigns (SEA, E-mailing, Display, Mobile, Google Search, META, LinkedIn, ...).Traffic Analyst: Management, analysis, and optimization of paid digital campaigns, social networks, ticketing, and the mobile application.
- BNP Paribas PFDirect Marketing AssistantBANKING AND INSURANCEApril 2018 - September 2018 (5 months)Mérignac, FranceEnsure the design, implementation, and monitoring of advertising campaigns in line with the overall marketing strategy.Management of B2B2C direct marketing campaigns. Creation of sales promotional materials (POS / ILV). Coordination of partnership management (ENGIE).
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Education
- Bachelor in Business & AdministrationInseec BBA2017Cursus général de 3 ans aux métiers du commerce + Spécialisation en 4ème année à la finance internationale 1ère Année : Introduction aux fondamentaux du management, du marketing, de la finance, et de l'économie. 2ème Année : Approfondissement des compétences en gestion, de commerce et de négociation. Stage : Australie, Agence de voyage 3ème Année : Echange Universitaire : San Francisco, Spécialisation en entreprenariat et création d'entreprise. 4ème Année : Spécialisation en Finance pour acquirir les base de la gestion d'entreprise et les hardskills du secteur.
- MSC Digital Marketing / E-BusinessInseec Paris2021Stratégie Digitale : Élaboration et gestion de stratégies digitales intégrées, incluant le SEO/SEA, les campagnes de publicité en ligne, et la gestion des réseaux sociaux. E-Business et E-Commerce : Les cours couvrent les modèles économiques du commerce en ligne, la gestion de plateformes e-commerce, et l'optimisation des parcours clients. Marketing de Contenu et Branding : Création et gestion de contenu pour le web, storytelling, gestion de la réputation en ligne, et construction d'une marque digitale forte.