Théo Bourguignon

🎯 With a hybrid profile in digital communication (strategic and operational) and as a copywriter, I support professionals in the tourism industry and local authorities in: **creating strong and unique visual identities**, **continuously improving written communication**, and **editorial clarity**.

✨ My expertise:

I specialize in long-form digital written content of 10, 20, 40, or even 80 pages.

Examples?

🧠 My creativity gives me ideas for personalized segments that mix two subjects.

With a higher education in modern literature, I also write articles and in-depth reports on the following topics: tourism, sports, hotels/restaurants/cafes, culture, fashion, and heritage.

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✈️ As a territorial and tourism expert, I also conduct **internal communication and writing audits for tourism professionals (hotels, restaurants, tourist sites, heritage locations, tourist offices, travel planners, etc.) and local authorities**.

My audit method is divided into six parts and takes 2 to 4 days.

How is it broken down?

1️⃣ Evaluate the effects of your communication policy (social networks, website, blog, newsletter, all communication, writing, and copywriting aspects & consider if the positioning and target audiences are relevant)

2️⃣ Measure the gaps between the desired objectives and the results obtained

3️⃣ Identify areas of concern, or even potential malfunctions

4️⃣ Update your strengths and weaknesses

5️⃣ Develop an adapted action plan so you can adjust your communication to the expectations of the target audience

6️⃣ Bonus point: successfully find your little extra something, the differentiating element that will make you unique and memorable.