About Théo
With 6+ years at Devialet leading global marketing, product launches and strategic growth initiatives, I help startups, scale-ups and premium lifestyle brands structure growth without losing agility. I’ve worked across international go-to-market strategy, revenue acceleration, CRM, performance marketing and cross-functional execution in complex global environments.
My experience spans premium consumer tech, lifestyle and sport-oriented brands, with exposure to companies such as Devialet and Dyson ecosystems. I specialize in turning ambitious visions into actionable growth strategies, combining strategic thinking with hands-on execution.
Today, I support founders and leadership teams on product launches, international expansion, GTM strategy and operational scaling — with a strong focus on clarity, prioritization and measurable impact.
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- DevialetHEAD OF GLOBAL MARKETING & STRATEGIC PROJECTSLUXURY GOODSDecember 2024 - Today (1 year and 6 months)Paris, FranceDriving the definition and execution of the global Sales & Marketing roadmap, I support Devialet’s international growth by ensuring strategic and operational alignment between local markets and the company’s global vision. I also oversee the global marketing budget, ensuring optimal allocation of resources to maximize business impact.- Growth & Expansion Strategy: consolidating business priorities across countries, tracking growth KPIs, identifying market opportunities, and implementing ROI-driven methodologies to guide marketing and commercial investments, with a strong focus on delivering measurable business results.- Leadership of the City Attack strategy: a key program designed to accelerate Devialet’s footprint in strategic cities through high-impact local activations.- Management of major marketing projects: leading cross-functional coordination of global product launches and high-visibility campaigns in close collaboration with product, digital, and retail teams, supported by robust project management frameworks and global budget oversight.
- DevialetGLOBAL MARKETING MANAGERJanuary 2020 - April 2025 (5 years and 4 months)Manage Global Marketing Projects (B2C/B2B/Licensing).Coordinate Trade Marketing global > local strategies.Lead Marketing and Business Intelligence (Country model, market competitive review, Business analysis).
- DysonCATEGORY MANAGER ASSISTANTDecember 2024 - April 2025 (4 months)Supply sell-in & sell-out reports to highlight the category performance and serve as a basis for strategy implementation.Organise two optimal launches by coordinating local teams (digital, trade marketing, PR, ect) with Group requirement while adapting locally the strategy.
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Education
- Master - Science of Managementemlyon business school2020Master - Science of Management
- Bachelor - ManagementUniversity Paris1 Panthéon-Sorbonne2016Bachelor - Management