Freelancer profile translated to English.
Back to original languageAbout Théo
Versatile and passionate creative in the premium fashion universe, I am an Art Director, Stylist, and Content Creator, with a BA in Fashion Communication: Image and Promotion from Central Saint Martins.
With expertise in creating impactful visual concepts, I work with brands ranging from high-end to luxury to develop visual communication campaigns, editorial photoshoots, and digital content adapted to the latest trends.
Mastering all aspects of the creative process, from art direction to project management, I create unique visual experiences that strengthen brand identity and captivate their audiences.
French
Native or bilingual
English
Fluent
Can work on-site
Cannes (up to 40km)
Experience
- THEO DOS SANTOSArt Director, Stylist, and Content CreatorLUXURY GOODSJune 2024 - Today (2 years)Paris, France- Art Direction:Development and management of the visual direction of fashion projects, from initial concept to final execution. Creation of visual atmospheres and direction of photo and video shoots. Ability to integrate stylistic elements into a coherent and impactful overall vision.- Styling & Look Creation:Composition of fashion looks for advertising campaigns, editorial shoots, fashion shows, and lookbooks. Selection of clothing, accessories, and custom creations. Expertise in styling models, influencers, and celebrities.- Digital Content Creation:Design and production of visual content (photographs, videos, stories, reels) for social media, e-commerce sites, and advertising materials. Creation of creative visuals for digital marketing, adapted to social platform trends.- Photo & Video Shoot Management:Organization and coordination of fashion shoots: choice of locations, direction of creative teams (photographers, makeup artists, hair stylists, etc.), selection of models, and schedule management. Creation of mood boards, scene planning, and specific art direction for each project.- Brand Strategy and Visual Identity:Assistance in defining the brand's visual identity through coherent campaigns that convey its values and universe, ensuring that each project reinforces the perception of luxury and exclusivity.- Collaborations & Public Relations:Collaboration with photographers, models, influencers, designers, and other professionals to produce high-end content. Management of relationships with media, partners, and brands to maximize visibility.
- DieselTeam Leader & Event ManagerFASHION AND COSMETICSOctober 2023 - May 2024 (8 months)Paris, France- Leadership & Team Management:Team management, training and development, performance monitoring, creation of a collaborative and motivating work environment.- Event Project Management:Design and coordination of high-end events (collection launches, pop-up stores, private parties), budget management, deadlines, and service providers, adherence to brand requirements.- Event Strategy and Planning:Development of event concepts in line with the brand image, management of relationships with clients, partners, and influencers, optimization of logistical processes.- Communication and Public Relations:Excellent skills in managing relationships with media, influencers, and VIP clients, implementation of communication strategies adapted to the premium universe.- Creativity & Innovation:Development of creative and memorable events, proposal of original concepts that convey brand values while surprising the target audience.- Quality & Customer Service Management:Ability to provide impeccable service and a high-level customer experience, anticipate needs and exceed expectations during sales and events.
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Education
- BA Fashion Communication: Image and PromotionCentral Saint Martins2021- Direction Artistique & Création Visuelle : Conception et gestion de concepts visuels pour des campagnes mode, shooting photo, vidéos et lookbooks. Direction artistique des séances de prise de vue, création de moodboards et supervision des équipes créatives (photographes, stylistes, maquilleurs). - Stylisme & Création de Looks : Stylisme pour des campagnes publicitaires, shootings éditoriaux et défilés. Sélection de vêtements et accessoires, création de looks cohérents avec l’identité de la marque. - Communication Digitale & Médias Sociaux : Création de contenu visuel pour les réseaux sociaux (Instagram, TikTok, YouTube), gestion de campagnes publicitaires digitales et création de visuels engageants pour promouvoir des collections. - Stratégie de Branding & Promotion : Élaboration de stratégies de communication pour renforcer l'image de marque et développer des campagnes de promotion adaptées aux tendances du marché. - Projets Collaboratifs & Gestion de Campagnes : Réalisation de projets en équipe pour créer des campagnes de mode cohérentes. Développement de concepts créatifs, rédaction de briefs et coordination des équipes. - Recherche & Analyse du Marché de la Mode : Études de marché et analyse des tendances de consommation dans l'industrie de la mode, application des résultats pour développer des stratégies de communication efficaces.
Skill set
Categories
- Other