Freelancer profile translated to English.
Back to original languageAbout Thebaud
Graduated from Paris-Dauphine with a Master's degree in Management of Telecommunications and Media, and from Sciences Po Rennes. Director of the companies Innelec Multimedia and Qobuz.
Currently on CRM and acquisition assignments for several media and event clients with my company Readr. I would be delighted to share my expertise with you.
English
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 15km)
Experience
- ReadrCRM and Acquisition ConsultantPRESS AND MEDIAMay 2024 - February 2026 (1 year and 9 months)Paris, FranceFrom landing page design to conversion, Readr was born from the idea that marketing, product, and data are inseparable for improving the digital performance of your operations.Readr has also built a vertical specialization in subscriptions through its references and projects.Boost your digital performance and/or your B2C or B2B digital subscriptions with our senior consultants.
- QobuzMarketing ConsultantENTERTAINMENT AND LEISUREMay 2024 - Today (2 years and 1 month)Paris, FranceConsulting assignment within the marketing department: acquisition, CRM, and editorial marketing with the Qobuz magazine teams.
- L'ExpressCRM and Data ManagerPRESS AND MEDIAApril 2025 - October 2025 (6 months)Paris, FranceCRM- Management of prospect and subscriber databases- Campaign management across various customer relationship channels (email, SMS, push notifications, etc.) in collaboration with internal teams- Targeting, HTML/CSS email creation, and distribution- Implementation of automatic retention/loyalty cycles- Ensuring the proper functioning of newsletters sent by the editorial teamCUSTOMER INSIGHT- Management of database quality and improvement of customer knowledge- Ongoing analysis: dashboard creation, publication, and analysis, performance measurement- Providing relevant customer data to various departments- Participation in customer outreach activities (surveys, focus groups, etc.)
Reviews
Recommendations
AB
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Education
- Master in Culture and Creative IndustriesSciences Po Rennes2016Obtention d'un Bachelor in Business Administration suite à une spécialisation en économie et finance. Puis, un Master 2 Culture et industries créatives (propriété intellectuelle, économie des médias, histoire culturelle, etc.) avec un séminaire centré sur les NTIC. Réalisation d'un mémoire sur la réalité augmentée dans la médiation culturelle et d'une monographie sur le cinéma d'art et d'essai l'Arvor.
- Master 2 in Management of Telecommunications and MediaUniversité Paris-Dauphine2017Comprendre la transformation digitale des industries de la communication et des médias. Rédaction d'un mémoire sur l'économie de l'attention et le transmédia.