Freelancer profile translated to English.

Description

🎯 Need a hybrid profile to manage your digital projects?

I'm here 🌟

Senior Project Manager & Social Media Strategy Consultant, I support brands in the design, production, and deployment of their SoMe, Influence & Brand Content projects.

At the crossroads of strategy, creation, and production, I work on projects with varying constraints: campaign management, team and supplier coordination, influencer management, content production, photoshoots, filming, or digital activations.

My role: transform ideas into concrete, coherent, and actionable strategies, while ensuring operational follow-up, quality of deliverables, budgets, and timelines.

From structuring social media presence to redesigning digital tools, to creating experiences that foster customer relationships, my goal remains the same: to evolve highly coded brands towards a more accurate, current, and engaging positioning.

🛠 What I offer:

✔️A strategic allycapable of supporting you in your Social Media, Influence & digital challenges.

✔️A trained creative eye,capable of designing, adapting, and evaluating the relevance of a concept according to the brand image, objectives, and audience.

✔️Strong content & production culture:photoshoots, filming, UGC, influence, digital activations.

✔️ **Ability to manage multi-stakeholder and multi-constraint projects**.

✔️Real adaptabilityto very different universes, tones of voice, and fields.

✔️Mastery of demanding environmentsin bothluxuryand theinstitutional and publicsectors, where image stakes are particularly sensitive.

✔️ **A global digital vision**, with knowledge in SEO, CRM, UX, and web project management.

💡 Objective: to support you with a 360° vision, both strategic, creative, and operational.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Boomerang Agency
Social Media & Brand Content Project Manager
CONSULTING AND AUDITS
May 2024 - Today (2 years and 2 months)
Paris, France
Clients: Lead Account RATP - Parfums de Marly, Laposte

🔹 360° management of the RATP account autonomously, ensuring the deployment of high-visibility digital and physical campaigns (Olympic Games 2024, European Heritage Days, awareness campaigns, Grand Prix Poésie).

🔹 Strategic direction & coordination of internal teams (creative, strategy, community management, production).

🔹 Production & brand content:
Design and management of creative productions (filming, photoshoots, on-site activations).

🔹 Talent management: sourcing, negotiation, and contracting of influencers. Validation of final assets and supervision of deliverables.

🔹 Multi-channel campaign deployment and execution.

🔹 Ongoing management of the TikTok account (+100K followers), development of the social media strategy and management of activations.

🔹 Orchestration of large-scale digital and physical activations, reaching millions of users.

🔹 Client relations & leadership: Strategic support and management of trade-offs.

🔹 Budget management: budget supervision, resource allocation, and strategic trade-offs.

📌 📄 A transverse role combining strategy, production, and team coordination, to ensure high-visibility campaigns and impactful digital engagement.
Project Management Influencer Marketing Video Production Client Relations Budget Management
Iris Galerie
Social Media Strategy Consultant
CONSULTING AND AUDITS
July 2024 - July 2024
Paris, France
🔹 Audit & Strategic Repositioning:

Analysis of Social Media Strategy & competitor benchmarks.
Development of a strategic alert report ("Redflag") and corrective recommendations.
Redefinition of macro and micro objectives (targeting, storytelling, KPIs).

🔹 Definition of New Communication Axes & Editorial Concept Production:

Design of +20 Social Media concepts aligned with new strategic pillars.
Development of editorial calendars (ongoing & specific activations).

🔹 Strategic & Digital Marketing Proposals:

Development of marketing concepts: events, influence, gamification.
Construction of the S1 strategic roadmap (vision and action plan).

📌 📄 4 strategic deliverables (+200 pages of recommendations and action plan).
Communication Strategy Social Media Storytelling Creative Copywriting Brand Strategy Influencer Marketing Project Management Editorial Strategy Positioning Strategy Market Research Benchmarking and Competitive Analysis Audit Content Marketing Gamification Strategic Roadmap Targeting Strategy Editorial Planning
By Louise
Social Media & Influence Consultant
CONSULTING AND AUDITS
February 2024 - March 2024 (2 months)
🔹 Deployment of a Social Media & Influence Strategy:

Design of a TikTok Social Media & Influence communication strategy.
Management of the Instagram editorial calendar - collection launch.

🔹 Production and management of content for Instagram (+160K followers):

Adaptation and production of content according to brand guidelines.
Optimization of formats and storytelling to maximize engagement and reach of publications.

📌 📄 A project combining influence strategy and social media content, with an Instagram audience of +160K followers.
Social Media Communication Strategy TikTok TikTok Ads Influencer Marketing Influence Content Creation Community Management Digital Communication Branding