Freelancer profile translated to English.
Back to original languageAbout Thalles Henrique
Hello, I'm Thalles, a CRM Solutions Architect specializing in optimizing business processes and maximizing CRM potential.
With a practical focus on process automation, I help companies connect their tools and eliminate repetitive manual tasks. My goal is for your team to focus on what truly matters: closing sales and taking care of customers.
What I can do for your project:
• CRM Implementation and Optimization: End-to-end setup, data migration, and sales pipeline customization.
• Advanced Automation with n8n: Creation of intelligent workflows and custom integrations between HubSpot, Salesforce, and other software tools.
• CRM Management: Data strategy to ensure your CRM is a reliable and scalable source of truth.
•
Dashboard and Analytics: Creation of custom reports for real visibility of your metrics.
I speak Portuguese, Spanish, and English, which facilitates communication in international or local projects here in Spain. If you're looking to transform your CRM from a simple database into an automated sales machine, let's talk!
Spanish
Conversational
Portuguese
Native or bilingual
English
Conversational
Can work on-site
Valencia (up to 50km)
Experience
- MétodoCRM Solutions ArchitectOctober 2025 - Today (10 months)Brazil• Strategic consulting and process diagnosis: mapping business journeys and identifying operational bottlenecks.• Design and implementation of complex CRM architectures (HubSpot), defining object hierarchy, sales pipelines, and marketing automations.• Development of advanced integrations using n8n and middleware, connecting CRM, e-commerce platforms, and third-party tools.• Business process modeling: nurturing flows, lead scoring, and after-sales automation.• Establishment of data governance standards and compliance with data protection policies (LGPD).• Migrations from legacy systems to modern solutions, ensuring technical adoption and alignment with market best practices.• Creation of detailed technical documentation to facilitate maintenance and client team autonomy.
- TradiparCRM Manager – E-commerceOctober 2025 - February 2026 (4 months)Brazil• Strategic management of HubSpot: CRM, marketing automations, sales funnels, pipelines, database segmentation, and performance analysis.• Planning and execution of data-driven CRM strategies focused on acquisition, retention, reactivation, and LTV increase.• Comprehensive e-commerce management: catalog, pricing, promotional campaigns, customer journey, conversion, and sales performance.• Administration and optimization of operations on Mercado Libre: listings, reputation, logistics, internal media campaigns, and metrics analysis.• KPI monitoring: conversion rate, CAC, LTV, churn, average ticket, and campaign ROI.
- Central NutritionCRM AnalystJanuary 2025 - October 2025 (9 months)Ipatinga, MG, Brazil• Design and implementation of omnichannel strategies (email, SMS, and digital channels) with personalization at scale and automation of journeys throughout the customer lifecycle.• Structuring data models and behavioral segmentation based on engagement, recurrence, and purchase history.• Development of executive dashboards for Marketing and Sales performance tracking.• Implementation of retention, loyalty, and reactivation (winback) strategies based on behavior.• Technical and architectural management of CRM platforms: HubSpot, Pipedrive, Dito CRM.• KPI monitoring and optimization: open rate, CTR, conversion, CAC, CLV/LTV, and database growth.• Data governance and database quality management: integrity, updating, and LGPD compliance.
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Education
- Technician in Systems Analysis and DevelopmentEstácio2024Técnico en Análisis y Desarrollo de Sistemas
- Degree in Business AdministrationFaculdade Pitágoras2021Grado en Administración de Empresas