Freelancer profile translated to English.
Back to original languageAbout ThaĂŻs
**After 8 years of experience as Head of Growth, I help my clients scale with 4 pillars**:
🚀 **Boost performance**:
â—¦ **Activate acquisition channels with the most potential**, depending on the competitive environment & sector: SEO, SEA, SMA, ads, partnerships, inbound marketing, PR...
â—¦ **Create a lead machine**: website optimization, conversion funnel, marketing automation, referral, internal process optimization
đź“Š **Make the right decisions, based on data**: tracking and automated dashboards
🎯Define OKRs and build a roadmapfor short and medium-term scaling
🙋 **Find Product Market fit**: branding, positioning, offering & pricing
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â—¦ Hands-on & strategic vision
â—¦ Experience in B2C, B2B & B2B2C
◦ Any budget: from €0 to several million / year
â—¦ No bullshit & straight to the point
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SlimPayHead of GrowthBANKING AND INSURANCEMay 2024 - Today (2 years and 3 months)- Content roadmap design: competitive benchmarking, SEO audit, content selection and prioritization- Creation of writing guidelines- Co-creation of content for CMOs / Heads of Growth: briefing, optimization, and content validation
- WobeeHead of GrowthHUMAN RESOURCESMay 2023 - Today (3 years and 3 months)- Website redesign & migration (Webflow)- SEO strategy design- Growth roadmap: benchmarking and prioritization of growth actions- OKR creation & performance tracking dashboards- Recruitment & coaching of the growth managerResults (in 6 months)👉 Traffic x4.5 | SEO Traffic x5.2 | Leads x2.2
- Mylight150Head of GrowthENERGY AND UTILITIESNovember 2023 - June 2024 (7 months)- Implementation of the B2C2B growth strategy- SEO strategy design: benchmarking, roadmap, writing guidelines- Website redesign & migration (Webflow)- Conversion funnel creation- Marketing automation implementation: tool selection (Hubspot), connection with existing stack, dashboardsResults (in 3 months)👉 Traffic x4 | SEO Traffic x4.5 | 1.5K leads / month | B2C Conversion Rate: 22% | B2B Conversion Rate: 7%
Reviews
Recommendations
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Education
- Master in Apprenticeship - Brand, Innovation and CreationCELSA - Graduate School of Information and Communication Sciences2017Master en apprentissage - Marque, Innovation et Création
- Master Grande EcoleRennes School of Business2016