Freelancer profile translated to English.

Description

After obtaining aMaster's degree in Public Relations and Digital Communicationfrom IHECS, Ico-founded mésonwith Annabelle Mortiaux. méson is a Belgian upcycling brand that transforms discarded household textiles into clothing and accessories.

Today, I work as afreelance Creative & Artistic Director and Storyteller,creating visual concepts, campaigns, and narrative content for brands, projects, and individuals who want to stand out through their personality.

My work combines aesthetics, storytelling, and strategy, with a soft spot for slightly unexpected ideas.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

Freelance
Storyteller & Creative director
SOCIAL NETWORKS
January 2025 - Today (1 year and 6 months)
Brussels, Belgium
I create visual concepts and campaigns that tell a story and give brands a real personality

• Developing creative concepts, campaigns, and visual narratives for brands and cultural projects
• Leading artistic direction, storytelling, and content production, from conception to execution

• Clients: Rue Blanche, Daure, Culture
Artistic Direction Storytelling Screenwriting Social Media Communication Communication Strategy
méson
Co-founder
FASHION AND COSMETICS
January 2021 - January 2025 (4 years)
Brussels, Belgium
Creation of the Belgian clothing brand méson
- Development of brand identity and communication tone from scratch
- Design and management of the Shopify e-commerce site
- Direction of visual content: photo shoots, video editing, campaigns
- Management of influencer partnerships and social media strategy
- Fundraising at regional and European level
- Organization of pop-up events and brand activations
- Management of a team composed of freelancers, interns, and stakeholders
Creative Direction Communication Strategy Digital Communication E-commerce Site Creation Project Management
Hoet & Hoet
Project Manager
CONSULTING AND AUDITS
January 2020 - January 2021 (1 year)
Rixensart, BW, Belgium
Project Manager at the branding agency Hoet & Hoet:
- Business development, client follow-up, management of branding and rebranding identity projects, coordination of graphic design teams, and strategic support from conception to delivery, as well as internal agency strategy.
Project Management Communication Strategy Social Media Business Strategy Marketing