Thaïs C.

Creation and development of an event concept dedicated to designing creative and friendly experiences around an engaged community.

As founder, I manage all project-related activities, from concept definition to operational event execution.

• Definition of brand positioning and identity;

• Development and implementation of the communication strategy;

• Social media management and content creation;

• Design and organization of events from A to Z;

• Coordination of service providers and partners;

• Management of event logistics and participant experience;

• Community development and exchange facilitation;

• Budget monitoring and operational project management;

• Analysis of participant feedback to continuously improve proposed experiences.

This entrepreneurial project allows me to leverage my skills in marketing, branding, project management, and event management, while developing an approach focused on creativity, customer experience, and attention to detail.

Management of marketing and CRM projects in a B2B environment, with a strong focus on coordination, activation, and customer event management.

• Development and deployment of 360° marketing plans for new offer launches;

• Coordination of various internal and external stakeholders to ensure smooth launches;

• Organization and management of VIP client evenings, from conception to execution (logistics, communication, service provider coordination);

• Development and implementation of CRM actions to strengthen customer engagement and loyalty;

• Creation and monitoring of multi-channel communication campaigns;

• Performance analysis and optimization recommendations.

This experience allowed me to develop solid expertise in project management, multidisciplinary team coordination, and the creation of engaging brand experiences.

Contribution to the overall marketing strategy: creation of content and messages for newsletters and digital campaigns. Participation in the design of multi-brand email campaigns (highlighting offers, cross-selling, follow-ups). Monitoring of offer performance through data analysis: sales, user behavior, conversion rates. Collaboration with CRM, marketing, and e-commerce teams to optimize offer visibility in the customer journey. Management of product development in coordination with design, web, and sales teams. Market benchmarking and formulation of recommendations to enrich collections and improve customer experience. Operational management of product launches, including the creation of messages adapted to the different Smartbox universes.