Thaïs Cador

CRM strategy management: design, planning, and execution of targeted email campaigns (upsell, cross-sell, activation, usage, loyalty). Creation and optimization of automated workflows (onboarding, follow-up, post-purchase, usage) to improve engagement and retention. Advanced audience segmentation and definition of messages tailored to different customer journeys. Continuous analysis of CRM KPIs (Open Rate, CTR, conversion, churn, NPS) and production of reports to guide optimizations. Implementation of a systematic test & learn approach (A/B tests on subjects, messages, visuals, segments). Close collaboration with Product teams to transform features into CRM campaigns focused on adoption & retention. Coordination and launch of go-to-market strategies integrating emailings, automated sequences, and customer content. Organization of customer events (digital & physical) to strengthen relationships and engagement. Deployment of satisfaction surveys and analysis of customer voice to feed reactivation and loyalty strategies. Development of referral programs and relational campaigns to stimulate recommendations. Monitoring of marketing & CRM performance with continuous adjustments to maximize ROI.

Contribution to the overall marketing strategy: creation of content and messages for newsletters and digital campaigns. Participation in the design of multi-brand email campaigns (highlighting offers, cross-selling, follow-ups). Monitoring of offer performance through data analysis: sales, user behavior, conversion rates. Collaboration with CRM, marketing, and e-commerce teams to optimize offer visibility in the customer journey. Management of product development in coordination with design, web, and sales teams. Market benchmarking and formulation of recommendations to enrich collections and improve customer experience. Operational management of product launches, including the creation of messages adapted to different Smartbox universes.