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Thierry FereyTF

Thierry Ferey

Transition Management - Sales/Marketing

€1,000/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Thierry

Marketing and Commercial Acceleration & Digital Innovations

9 years of Transition Management in Sales, Marketing, and Digital Transformation,

After a career path:
- international of 19 years as a leader in IT and Marketing Management
- entrepreneurial as a founding leader of 3 Internet/SaaS companies sold.

I intervene in contexts of crisis, change, launch of new activities, or digital transformation, to co-build and manage the operational implementation of transformation plans at the General Management, Board, Executive Committee, or Investment Fund level.
  • English

    Native or bilingual

  • German

    Conversational

  • French

    Native or bilingual

Can work on-site
Paris (up to 15km), Nantes (up to 50km)

Experience

  • Docaposte
    Sales Director (Transition Mission - Turnaround)
    SOFTWARE PUBLISHING
    May 2022 - September 2023 (1 year and 4 months)
    Paris, France
    - Commercial turnaround in 6 months of a sales target 70% behind at the start of the second half.
    - x4 growth in 16 months of the installed base (from 1 to 5M) and indirect B2B revenues
    - Structuring of sales processes and organization post-external growth
    - Development of a 2023 pipeline of €4.7M in 7 months with a 21% close rate
    Sales Strategy Commercial Development Business Development Marketing
  • barbecue.co
    E-commerce Director (Turnaround)
    E-COMMERCE
    January 2021 - April 2022 (1 year and 4 months)
    Nantes, France
    - Restructuring and optimization of the e-commerce site
    - Redesign of Webmarketing Strategy and execution.
    - Results: +40% growth in 15 months in a market down 10% post Covid.
    E-commerce Strategy E-commerce Store E-commerce SEO SEO Optimization Google Ads Facebook Marketing Instagram Marketing Google Ads Google Shopping Google Data Studio Tableau Software
  • SYD
    General Manager, Business Unit (Transition Mission)
    DIGITAL AND IT
    November 2018 - March 2020 (1 year and 5 months)
    Nantes, France
    - After revenue down 20% for 2 consecutive years, structure the service integration offering, re-ignite commercial momentum, and relaunch customer loyalty. Creation and implementation of the digital marketing function.
    - Results: in 14 months, 37% growth, team doubled.
    Sales Strategy Business Development Marketing Webmarketing Strategy Commercial Development Sales Prospecting Webmarketing

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Education

  • MBA
    INSEAD
    2004
  • Engineering Degree
    Telecom ParisTech
    1995

Certifications

  • Tableau Desktop Certified Associate
    Tableau
    2020
    Dashboards Business Analysis Data Analysis Tableau Software Tableau Prep
  • Project Management Professional
    Project Management Institute
    1996
    Project Management

Skill set

Categories