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Tess RussellTR

Tess Russell

Narrative Atelier

€400/day
Paris, FR
0-2 years

Average response time: 1 hour

About Tess

Luxury Brand Storyteller & Community Manager – Art History-trained Content Creator (Fashion | Jewelry | Beauty)



I'm Tess — luxury community manager, content creator, and brand storyteller finishing a Bachelor's degree in Art History (American University of Paris - mostly in Renaissance and Art Deco art & architecture). My academic background gives me a rare edge: I understand the historical references, symbolism, and cultural depth that make luxury brands timeless, and I translate them into modern, high-converting content.
How I can help you
• Full Instagram & TikTok management (strategy, captions, reels, carousels, stories)
• Premium newsletter creation (Mailchimp) & editorial calendars
• Refined copywriting: product descriptions, “About” pages, press kits, website rebrands
• Influencer outreach, briefing, and performance tracking
• Heritage-driven storytelling (e.g. linking floral motifs to 18th-19th century paintings, Renaissance influences in contemporary design)
• Collection launch campaigns (teasing, reveal, post-launch engagement)
• Paris Fashion Week support (showroom assistance, buyer experience, on-site content)

Native English speaker, conversational French, based in Paris, immediately available (on-site or remote).

Daily rate: €300–450 depending on scope (flexible for recurring missions).
Let's talk about your next collection and how we can make its story unforgettable. Drop me a message!
Tess Russell
  • English

    Native or bilingual

  • French

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • JW Anderson
    SHOWROOM ASSISTANT SS23
    September 2022 - October 2022
    Paris, France
    Supported showroom operations and assisted international buyers during Paris Fashion Week, ensuring premium presentation and brand alignment in a high paced luxury environment
    Luxury sector Communication Merchandising
  • Katy Faye,
    INSTAGRAM MANAGEMENT
    January 2022 - May 2022 (3 months)
    Paris, France
    Managed Instagram content strategy and influencer communications for Frenchjewellery company. Designed editorial content and weekly newsletters (via Mailchimp).
    Instagram Marketing Copywriting Social media Content marketing
  • La Jaquette,
    DIGITAL MARKETING INTERN
    September 2021 - November 2021 (2 months)
    Paris, France
    Instagram content creation Newsletters + Reflection on promotional operations Participation in organization of shootings Business development: partnerships, collaborations Management control: performance measurement (engagement, follower tracking, conversation) Monitor social media trends + Market research
    Instagram Marketing Copywriting Social media Canva Artistic direction

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Education

  • Bachelor Art
    American University of Paris
    2025
    Bachelor Art
  • Associate in Art.
    Owensboro Community & Tech. College
    2021
    Associate in Art.

Skill set

Categories