Freelancer profile translated to English.

Description

Franco-American, I operate within the fashion and luxury ecosystem, with international experience in London, Shanghai, and New York, and expertise developed at the heart of demanding Maisons.

Specializing in content strategy and digital content management, I support brands in defining and deploying high-value content, aligned with their DNA, brand image, and business objectives.

I work across the entire content value chain: from editorial design to production, through to performance optimization on digital platforms.

Expertise:

- Editorial strategy & brand content (storytelling, brand platforms, tone of voice)

- Content management & e-commerce (CMS, SEO optimization, premium product sheets)

- Social media & content direction (editorial calendar, campaigns, omnichannel consistency)

- Copywriting FR/EN (editorial, marketing, luxury content)

Translation & cultural adaptation (international markets)

- Art direction & styling (imagery, shoots, visual consistency)

Accustomed to demanding environments, I combine attention to detail, aesthetic rigor, and strategic vision to create coherent and impactful brand experiences.

Available immediately for freelance assignments in Paris or remotely.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

CELINE
Digital Content Projects Coordinator
November 2022 - Today (3 years and 9 months)
Paris, France
Definition and implementation of the global content strategy in 10 markets, contributing to the optimization of engagement and conversion. Coordination of the digital journey with Image, CRM, Media, Merchandising. Management of international launches and local activations. Live streaming of fashion shows and activations in China (WeChat, Weibo). KPI performance analysis and optimization (ContentSquare, Power BI). Management of digital merchandising (Accessories, Haute Parfumerie, Beauty).
CoreMedia SFCC PowerBI Contentsquare Animation
LOUIS GABRIEL NOUCHI
E-commerce Manager
November 2021 - November 2022 (1 year)
Paris, France
Management and steering of the E-commerce site on Shopify. E-Merchandising of products, development of cross-selling. Steering of the digital animation plan, management of editorial content. Management of site evolution and redesign with UI/UX providers. Coordination of email campaigns on Mailchimp.
Ines de la Fressange Paris
Digital Project Manager
E-COMMERCE
September 2017 - November 2021 (4 years and 2 months)
Paris, France
- Responsible for animating the French/English website: product sheets, e-merchandising on Magento
- Director of digital campaigns: SEA, social networks, as well as SEO optimization
- Perform KPI reports
- Manage budgets and site revenue by improving UX with the Web Developer
Shopify Magento Mailchimp Meta Ads Manager Google Analytics