Freelancer profile translated to English.
Back to original languageAbout Tessa
I help companies manage their digital transformation projects, accelerate their e-commerce growth, and structure their international digital marketing ecosystem.
Former Digital Marketing Lead & E-commerce Manager at Bayer, I have over 20 years of experience in agencies and as a client.
Languages: French, English (C2), Dutch (native), German (B2), Spanish (basic). 3 years of professional experience in India.
My areas of expertise:
- E-commerce strategy
- International development (France, Benelux, Germany, Switzerland...)
- Conversion Rate Optimization (CRO)
- Go-to-Market
- Amazon & Digital Shelf
- Strategic SEO
- Digital project management
- Team management and agency coordination
- AI applied to digital marketing
I can assist in several ways:
- Strategic audit
- Digital transformation mission
- Fractional E-commerce Manager
- Marketing management support
- Project management
- Team coaching
Sector experience:
- Health & Pharmaceuticals: Bayer Healthcare, Ecolab
- Retail, Fashion & Lifestyle: Spartoo, Sessùn, Edenly, The Sting
- Services & B2B: Société Générale, American Express, N2F, AXA
- Tourism & Travel: Weekendesk, Transavia
- FMCG: Danone, Nestlé, Pyrex (via agency)
Dutch
Native or bilingual
English
Native or bilingual
French
Native or bilingual
German
Fluent
Spanish
Basic
Can work on-site
Lyon (up to 10km), Annemasse (up to 30km), Annecy (up to 30km), Genève (up to 10km), Chambéry (up to 20km)
Experience
- Bayer PharmaceuticalsHead of Digital MarketingHEALTH AND WELLNESSJune 2018 - November 2022 (4 years and 5 months)Gaillard, FranceResponsible for Digital Marketing activations for 6 consumer brands in France.
- Project manager for the migration of 6 websites to Drupal (OTC/Pharma brands).
- Project manager for the deployment of a DAM platform to 250 employees and stakeholders.
- Management of the e-commerce development for the Berocca, Bepanthen, Hydralin, and Euphytose brands.
- Definition and deployment of the Amazon strategy: brand launches, product page optimization, A+ Content, Brand Store, and acquisition programs.
- SEO audits and management of the complete SEO redesign of the Euphytose and Rennie websites.
- Optimization of customer journeys and conversion (CRO) on the brand websites.
- Launch and development of brand presence on Facebook and Instagram.
- Management of influencer campaigns and digital media campaigns.
- Development of e-commerce distribution with major e-retailers and marketplaces.
- SessunDutch E-commerce Website LocalizationFASHION AND COSMETICSApril 2025 - May 2025 (1 month)Marseille, FranceExpert localization of e-commerce and editorial content for the ethical and premium fashion brand Sessùn: product pages, blogs, newsletters, HTML, meta descriptions. Tailored tone for high-end Dutch clientele. Use of CAT tools for fluid and consistent quality. Dutch Market.
- Caike
On Malt
Client Project Management - DecemberAGRICULTURENovember 2025 - December 2025 (1 month)Annecy, FranceManagement of international Amazon content branding projects for global brands: Brand Stores, assets, multi-country e-commerce toolkits. Figma/back-office coordination, briefing of external teams, and client interface. Definition of the 2026 marketing & sales plan (online/offline, LinkedIn).
Reviews
Adrien
Relecture Marketing de traductions FR>NL - Weenect
Reviewed on 6/9/2026
Very good communication throughout the project. Tessa took the time to fully understand the need before starting, delivering before the requested date. She brought real added value through her multicultural expertise.
H
Hortense
eCommerce Content Senior Consultant - Caike
Reviewed on 1/6/2026
I recommend Tessa 100%.
Tessa led global e-commerce content creation projects across multiple platforms. She managed complex multi-category production coordination and actively contributed to building e-commerce content strategies with international corporate clients.
Tessa combines genuine strategic intelligence with solid execution. Her multilingual fluency and ability to thrive in international environments save valuable time. She quickly understands client challenges, transforms them into clear action plans, and then implements them methodically. Always calm, reliable, and effective, even under pressure. A true quiet strength in the team.
Thanks again Tessa for the great work.
Recommendations
FU
MB
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Education
- Digital Strategy - Major: 5.8/6.0, Digital Communication and Media/ MultimediaCREA - OMNES Education2018Certificat de Stratégie Digitale Note: Major: 5.8 sur 6.0
- International Business and LanguagesInholland University Rotterdam (Netherlands)2003Bachelor Degree International Business and Languages. Marketing, Stratégie d'entreprise, Macro-Economie, Communication.
Certifications
- Google AdsGoogle2014
- Google AnalyticsGoogle2015