Tessa E.

At Bayer, I was permanently employed and responsible for digital marketing activations for six brands within a highly regulated pharmaceutical environment. In this role, I worked at the intersection of strategy, execution, and stakeholder management, with a clear focus on performance and compliance.

My responsibilities included:

This role required a high degree of autonomy, collaboration with multidisciplinary teams, and the ability to achieve commercial objectives within strict legal frameworks.

At Incubeta, I worked in an international agency environment coordinating and following up on digital media campaigns for various clients. My role was at the intersection of strategy, creation, and media activation, acting as a link between clients, creative teams, and the technical back-office teams specializing in programmatic advertising and paid social.

I was responsible for, among other things:

This experience has given me a strong insight into the collaboration between strategy, creation, media, and technology within performance-driven marketing environments.

For Sessùn, I adapted and translated the entire French e-commerce environment for the Dutch market. This included not only website localization but also content and strategic alignment with the expectations of an international, fashion-conscious target audience.

My tasks included:

This assignment required a careful balance between commercial performance and brand experience, respecting the codes of the fashion and luxury segment.