Description

Product Designer specializing in Shopify apps, payment flows, and B2B SaaS dashboards. I help early-stage startups and e-commerce businesses turn complex product logic into interfaces users actually understand.

Previously the sole designer at Hypeal B.V., a Techstars 23 and ABN AMRO-backed Shopify loyalty and retention platform. In three months I shipped 40+ screens across a merchant-facing dashboard and a customer-facing storefront experience, built a 20-component Figma design system adopted by engineering, and delivered 14 branded mockup sets used by the sales team to pitch prospective merchants.

Portfolio - termeh.rocks

What I bring:

End-to-end product design ownership, from research through high-fidelity handoff.
Two-sided product experience, comfortable designing for both B2B operators and the end customers they serve.
Design systems thinking that accelerates engineering and keeps interfaces consistent as teams scale.
Research-driven process rooted in a molecular biology background: form a hypothesis, test it, let the data change the design.
AI-augmented workflow using Figma, Midjourney, ChatGPT, Claude, and v0 for faster ideation and visual exploration.
Typical engagements I take on:
Shopify app UX: merchant dashboards, onboarding flows, setup guides.
Payment, checkout, and retention flows for e-commerce.
B2B SaaS interface design and design system buildout.
Mobile product design for consumer-facing apps.
UX audits and redesign of existing products.

Industry field of expertise

Languages

English
Native or bilingual
Persian
Native or bilingual
Dutch
Basic

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Hypeal B.V. — ABN AMRO + Techstars '23 Cohort
UI/UX Designer (Sole Designer)
June 2024 - September 2024 (3 months)
Amsterdam, Netherlands
Shopify loyalty & retention platformfor e-commerce merchants. Only designer on the team, owning thefull product design lifecycle.
• • Designed end-to-end UX for branded VIP loyalty cards, merchant dashboards, customer retention pop-ups, and a gated analytics panel used by Shopify store owners
• • Redesigned payment and upsell flows, simplifying multi-step checkout processes to reduce friction and improve conversion
• • Built and maintained a component-based design system in Figma, establishing visual consistency and accelerating developer handoff
• • Conducted rapid usability testing with Shopify merchants and iterated on designs within 2-week sprint cycles
• • Collaborated directly with engineering and product stakeholders to align design decisions with user needs and business KPIs
• • Delivered all design milestones on schedule in a fast-paced, resource-constrained startup environment
Shopify Customer Loyalty/ Retention SAAS Design System Agile method
Termeh Azarmehr
Product Designer — Shopify, Fintech, B2B SaaS
January 2023 - Today (3 years and 5 months)
Amsterdam, Netherlands
Product Designer based in Amsterdam, specializing in Shopify apps, payment flows, and B2B SaaS dashboards.
Previously the sole designer at Hypeal B.V., a Techstars 23 and ABN AMRO-backed Shopify loyalty platform, where I shipped 40+ screens, built a 20-component Figma design system, and designed both the merchant dashboard and the customer-facing retention flows for live Shopify stores.
Freelance focus areas:

Shopify app UX and merchant dashboards
Payment and checkout flow design
B2B SaaS interfaces and design systems
Mobile product design with an AI-augmented workflow (Figma, Midjourney, ChatGPT, Claude, v0)

Research-driven process rooted in a molecular biology background: form a hypothesis, test it, let the data change the design.
Full case studies: termeh.rocks