About Terezie
English
Native or bilingual
French
Fluent
Spanish
Fluent
Portuguese
Basic
Czech
Native or bilingual
Experience
- AnimalcareE-commerce SpecialistOctober 2025 - Today (10 months)Marketplace management (Amazon & Zooplus)Optimization of setup and sales on Amazon and ZooplusPreparation of product catalogs and listing of product pagesSEO optimization of product pages and brand visibilityCreation and optimization of marketing content, including A+ ContentInternal coordination and resolution of operational issuesMonitoring of performance, KPIs, marketing budgets, and media spendClear and concise reporting
- eBay UK,Growth Marketing ManagerJanuary 2023 - January 2025 (2 years)• Owned and planned six-figure Google Ads budgets, providing strategic guidance on optimal spend allocation and performance strategy.• Led paid campaigns for major seasonal activations (e.g., Black Friday, Love Island), contributing to +30% subscription growth YoY.• Grew Consideration visits by 64% through SEM restructuring, creative A/B testing, and refined audience segmentation.• Launched creator partnerships, increasing reach and acquisition at sub-target CAC.• Built GA4 + Tableau dashboards to track ROAS and funnel KPIs and inform media adjustments.• Coordinated agencies and global partners across UK + Australia to align messaging and performance targets.
- Optimist Agency,Social Media & Project ManagerJanuary 2022 - January 2023 (1 year)Prague, Czechia• Managed social media strategies and campaigns for global brand ŠKODA AUTO, enhancing online presence and engagement.• Advised regional markets on paid campaign planning and execution to ensure brand consistency and performance alignment across 20+ countries.• Developed and optimized multi-channel marketing plans and paid strategies across Meta, TikTok, Google, and LinkedIn.• Translated data insights into actionable media optimizations, improving ROI by +55% and overall campaign efficiency.• Aligned creative, media, and analytics teams to deliver integrated marketing campaigns on time and within performance targets.
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Education
- Master of Business ManagementESERP Business & Law School2012Master of Business Management
- Bachelor of Business AdministrationCMI ESMA2008Bachelor of Business Administration