Freelancer profile translated to English.

Description

Do you need someone to take on a complex digital project, bring structure, and deliver results – even when the situation is unclear? That's exactly what I do. I always think entrepreneurially: not just about the task, but about the business outcome behind it.

I manage digital campaigns, productions, and transformation projects for international brands – from strategy through creative to performance reporting. Typical projects: EU-wide campaign management, market expansion, content and video production, building new business areas, process optimization, and platform migrations.

14+ years of experience at Amazon (seven-figure EU campaigns), Innocean/Hyundai/Kia (7 years of digital communication at EU level), and Bristol-Myers Squibb (Pharma, regulated environment).

What makes me special: I find solutions where there is no ready-made blueprint. At Amazon, I independently opened up the Spanish market and secured initial campaigns with Santander (€250k) and BBVA (€175k). At Kia, I pushed for mobile in 2011 when it had no internal priority – other EU markets quickly followed. I am currently developing my own digital platform.

My working style: good gut feeling for the right direction, validated with data. Quick decision-making, data-driven in execution – and I treat every project as if it were my own.

German, English, Spanish (native/fluent). Based in Rhein-Main, willing to travel internationally occasionally.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
French
Basic
Turkish
Basic

Workplace preferences

Remote only

Primarily works remotely

Amazon Advertising
Senior Program Manager – Amazon Advertising, Brand Innovation Lab (current)
March 2026 - Today (3 months)
Managing EU-wide campaign programs for non-endemic customers – brands that do not sell natively on Amazon but use the platform for reach, awareness, and performance. Support includes Audi, Hyundai, CUPRA, and Skoda – some long-term client relationships from previous mandates. Campaign conception, creative development, production, and performance reporting in an end-to-end model across multiple European markets.
Amazon Advertising Performance Marketing Client Relationship Management Campaign Development Reporting
DER Touristik Group GmbH
Project Manager / Data Analyst
ENTERTAINMENT AND LEISURE
July 2023 - September 2023 (2 months)
Frankfurt am Main, Germany
Officially employed as a Project Manager, the actual focus was on data analysis: independent learning of Adobe Analytics, in-depth analysis of user behavior, conversion paths, and content performance of topic worlds. Presentation of data-based recommendations that became the central decision-making basis for management. In addition, KPI reporting, process optimization, and JIRA workflow optimization.
Adobe Analytics Project Management Data Analysis KPI Reporting Atlassian JIRA
Amazon UK Services LTD. / Amazon Deutschland GmbH
Senior Solutions Manager – Amazon Advertising, Brand Innovation Lab
June 2023 - September 2025 (2 years and 3 months)
EU-wide management of seven-figure campaign programs for brands such as Audi, CUPRA, VW, AMEX, Hyundai, Telekom, and Santander. Independent development of the Automotive vertical and market expansion into Spain (Santander €250k, BBVA €175k). Responsibility for go-to-market strategies, pipeline management, creative development, production, and performance reporting via Power BI and Stores Analytics. Leadership of cross-functional teams across DE, UK, IT, ES.
Business Development Stakeholder Management Figma Amazon Advertising Campaign Development