Freelancer profile translated to English.

Description

Hello! 👋

Currently **Product Designer at Malt**, I help companies create high-performing digital products, from strategic thinking to the implementation of scalable design systems.

My approach combines two essential pillars:business vision(Strategy & ROI) and **user experience fluency**.

Thanks to my experience at the heart of a leading scale-up and my expertise in conversion optimization (CRO), I don't just design interfaces; I build tools that meet concrete objectives: increase your conversion rates, streamline your complex processes, and secure your transactional flows.

What I can bring to your project:

*🧠 Strategy & Roadmap:Analysis of your business objectives to define a coherent product trajectory and prioritize high-impact initiatives.

*🔎 User Research (Quali & Quanti):UX audit, data analysis, interviews, and user testing to base every decision on real-world insights.

*🎨 Craft & Design System:High-fidelity interface design, micro-interactions, and the creation of robust design systems to ensure your product's scalability.

*📈 Optimization (CRO):Implementation of A/B tests and redesign of critical funnels (payment, onboarding, profiles) to maximize your performance.

My work ecosystem:

Accustomed to close collaboration with Product Managers and developers, I master standard tools for impeccable delivery:Figma, Figma Make, Adobe Creative Suite, Contentsquare, Hotjar, Maze, AB Tasty, Notion, Slack.

Let's discuss your challenges and see how we can transform your product!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Malt
Product Designer
SOFTWARE PUBLISHING
September 2023 - Today (2 years and 9 months)
Paris, France
Responsible for optimizing the marketplace pillars, from transactional conversion to freelancer identity.
Complete redesign ofquote creation(streamlining flows, reducing errors, and accelerating contracting).
Strategic redesign of the freelanceProfile and Portfolio pageto maximize skill highlighting and profile attractiveness.
Steering quantitative and qualitative research to guide the product roadmap and validate UX hypotheses.
Active contribution to theDesign Systemand close collaboration with PMs and Engineering to ensure delivery quality.
User Experience Design Design Thinking Product Strategy Design System User Research
Mademoiselle Bio
UX Designer & CRO Specialist
E-COMMERCE
September 2022 - September 2023 (1 year)
Paris, France
Optimizing e-commerce performance through a rigorous approach based on data and user testing.
In-depth analysis of user journeys usingContentsquare, competitive benchmarks, and usability auditsto identify friction points.
*Strategic redesign of key pages(Homepage, Product Page, Cart, Login) and **main navigation**.
Design and iteration on a facial diagnostic funnel (quiz) to personalize offers and boost conversion.
Implementation and management of anA/B testing roadmapto validate each iteration with real data.
Data Analysis UX Audit UI/UX Design Marketplace Design Thinking

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Master's degree - Digital Strategy Expert - Lead UX major
Digital Campus Paris
2024
Bachelor's degree - Digital Project Manager - UX Design Major
Digital Campus
2022
Bachelor's degree, Digital project manager

Check out Teddy's education

TOEIC
940/990
2016
English

Teddy Welsch

Product Designer & Strategist | UX • UI • System

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