Freelancer profile translated to English.
Back to original languageAbout Teddy
Passionate about understanding customers and markets and developing differentiating strategies, I offer my expertise in market research/consumer studies and marketing strategy to secure your growth projects:
CONSUMER STUDIES (€750/day)
- Identification of growth opportunities and construction of innovation platforms
- Testing of concepts, packaging, claims
- Impact modeling for range rationalization, innovation launch, product mix modification
MARKET RESEARCH AND MARKETING STRATEGY (€900 to €1200/day)
- Understanding market needs, customer typologies & expectations, competitive landscape...
- Identification of a differentiating positioning, and implications on the product/service offering
- Development of marketing and sales action plans for the product/service launch
Note: Daily rate varies depending on the nature of the missions and the required skill level. An initial meeting is therefore necessary to establish an appropriate quote.
Aware of the specificities of each market and organization, I pay particular attention to:
- A fine understanding of my clients' challenges and issues
- Concrete and operational recommendations
- High-quality services and deliverables
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Symrise - Diana Pet foodQuantitative studies on growth projectsAGRICULTUREJune 2019 - August 2020 (1 year and 2 months)Elven, FranceConducted 6 online quantitative studies (x3 countries) with dog & cat owners to:
- Better understand their relationship with different pathologies
- Identify key market opportunities
- Test the perception of certain benefits and/or claims
Nature of intervention:- Organization of workshops with internal teams to fully understand the issues and challenges for each subject, and to inform the questionnaires
- Drafting of questionnaires and validation of translations
- Field organization (online), coordination, verification of questionnaire programming
- Analysis of results (cross-tabulations; with significance) and multi-country synthesis
- Report writing (in English)
- Synthesis & recommendations
- Presentation of results, discussions
- UNICOMarket research on waste management & Unico strategySOFTWARE PUBLISHINGMay 2021 - June 2021 (2 months)Lyon, FranceUnico is a startup that publishes software that facilitates waste collection.After initial successful trials on household waste, Unico is considering the relevance of sector specialization.Nature of intervention:> Waste market analysis
- Origin, volume, and nature of different types of waste, recovery options
- Legislative & regulatory framework for waste recycling (AGEC), analysis of current and future streams, role and weight of eco-organizations
- Analysis of the ecosystem: stakeholders, waste streams, and financial flows
- Focus on the 3 most promising sectors: WEEE (electronic products), Bio-waste, Textiles. Volumes, specific constraints, maturity...
> Profile of decision-makers/influencers by sector- Concerns, ambitions
- Main expectations and needs; current behavior
- Influences and sources of information
> Competitor analysis in terms of waste management software- Specifics, offer characteristics, positioning
> Strategic choices- Comparative analysis of the 3 sectors, and choice of the priority sector
- Definition of Unico's positioning and differentiation axes versus its competitors; priority targets
> Operational implications- Action plan to build expertise in the chosen sector
- Implications for the development roadmap
- Structuring of the offer into 4 complementary modules
- Unico benefits, communication strategy
- MedavizMarket research and growth strategyBANKING AND INSURANCEOctober 2020 - January 2021 (4 months)Vannes, FranceMedaviz historically provides a teleconsultation solution for mutual insurance companies, and wishes to explore other avenues.Nature of intervention:> Mutual insurance companies and similar entities:
- Analysis of the market environment, competition, and expectations/challenges of teleconsultation for mutual insurance companies
- Strategic reflections: possible positioning, business models, target audience and offering expansion, partnerships...
- Definition of strategy and positioning
- Structuring of the offer into 3 service levels
- Implications for the platform's development roadmap
> Other addressable markets:- Analysis of teleconsultation needs in terms of "life moments", and identification of new addressable markets
- Quantification of economic potential in different addressable markets, and prioritization
- Drafting of service presentations for priority markets
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Education
- Engineer from Ecole Centrale de LilleEcole Centrale de Lille1999Modélisation, statistiques, analyse de données
- MBA from HEC (formerly ISA)HEC school of management2000Stratégie, marketing, macro et micro-économie...