About Teddy
- Production: streamlining processes, information flows, supply management...
- Administrative: automation of invoicing & legal documents
- Reporting: automated production and sending of dynamic reports. Simple or very sophisticated reporting. Excel or PowerPoint format. Possibility of a Web portal. Possibility of automated analysis, comments, and recommendations.
- Dynamic business plans, to simulate investments, quantify success factors, and determine financing needs (How much? When?)
- Simulation of the profitability of complex commercial offers
- Simulation of the impact of a modification of your current offer or a new offer on your market share. Cannibalization vs. market extension.
- Construction of the optimal offer per customer segment, point of sale, region...
- Optimization of offer pricing (in general, and in response to "custom" tenders)
- Merchandising optimization
- A thorough understanding of my clients' issues, specificities, and business constraints
- The design of configurable and flexible solutions to ensure their sustainability
- The definition of simple and user-friendly solutions accessible to users
French
Native or bilingual
English
Fluent
Experience
- SephoraAutomated selection of the ideal offer by store/customer typologyFASHION AND COSMETICSDecember 2021 - Today (4 years and 6 months)Paris, FranceAs part of the sophistication of offer definition and staff reduction, design and development of automated tools under Excel and VBA to select the optimal offer by store typology.
- Analysis of needs and operational constraints
- Design of the architecture and principles of the new offer selection process
- Development of the various tools needed in Excel, integrating multiple constraints, general (competitive positioning, brand strategy, negotiations, logistics...) or specific to each category (merchandising rules).
- Integration of numerous business parameters for guiding recommendations and ensuring the approach's sustainability
- Automation of information flows using VBA. Automated data feeding, optimized automated calculations, cross-typology summaries...
Mission carried out within the #DataMarketing Numsight firm - carrefour mediaAnalysis of the impact of marketing actions by brandsAGRICULTUREJanuary 2017 - December 2021 (5 years)Paris, FranceAs part of the monetization of Carrefour's data and media for brands, design of the measurement process and development of the ROI analysis template.
- Definition of the statistical method for adjusting control groups
- Porting and adaptation of existing scripts to the new Carrefour systems (GCP/Big Query)
- Design and development of the Excel impact measurement template
- Design of the PowerPoint analysis presentation model
- Monitoring of targeting and data production for impact measurements
Mission carried out within the #DataMarketing Numsight firm - Neovia - ADMStrategy and business plan for launching a new serviceAGRICULTURESeptember 2018 - June 2019 (9 months)Vannes, FranceAs part of the launch of a new service for breeders and cooperatives, development of the strategy and associated business plan.
- Market opportunity analysis and launch strategy development
- Identification of cost and revenue centers (fixed and variable, direct and indirect, financial flows between group entities...)
- Construction of a dynamic business plan model, allowing simulation of different hypotheses (commercial strategy, pricing, investments, customer acquisition and retention, etc.), and identification of the offer's success and profitability conditions under each scenario.
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Education
- MBA from HEC (formerly ISA)HEC School of management2000Stratégie, marketing, macro et micro-économie...
- Engineer from Ecole Centrale de LilleEcole Centrale de Lille1999Modélisation, statistiques, analyse de données