Freelancer profile translated to English.

Description

With over 8 years of experience in SEO, GEO, and digital marketing, I help e-commerce and travel brands sustainably increase their organic traffic and revenue.

A hybrid background combining freelance consulting and in-house roles, with a specialization in 360° SEO audits, ROI-oriented strategy development, and orchestration of concrete actions that deliver measurable results.

✓ Expert in comprehensive audits (technical, semantic, link building) with prioritization by business impact and precise execution plan.

✓ Performance culture: aligning SEO x CRO x SEA to maximize revenue and leads, with steering dashboards and clear reporting for decision-makers.

✓ High-value positioning and content: semantic mapping, money pages, thematic hubs, large-scale editorial optimization.

KEY RESULTS:

✓ E-commerce (B2B and B2C) & Travel:

- Average organic growth of +120-150% in 12-24 months

- CAC reduction of 30-40% through SEO/SEA synergies

- 20-35% increase in annual organic revenue

- Specialization in Shopify, WooCommerce, Prestashop, marketplaces

✓ Branding & Customer Acquisition:

- Creation of replicable audit frameworks

- SEO-first editorial guidelines

- Structured prospecting processes for client growth

CURRENT AVAILABILITY:

✓ Revenue-focused SEO/Growth freelance missions (audit, 6-12 month strategy, execution). Daily rate €600.

✓ SEO Lead/Manager roles in e-commerce, retail, fintech, travel environments.

Interested in discussing your growth objectives or auditing your acquisition strategy? Available for an initial free diagnosis and an actionable roadmap.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual
Swahili
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

FREELANCE
SEO/GEO Consultant
CONSULTING AND AUDITS
September 2016 - Today (9 years and 9 months)
- Technical audit for clients in France and Canada SaaS, E-commerce B2C,
- Editorial & Semantic SEO: Semantic clustering, keyword research, on-page optimization, text density analysis, E-E-A-T
- Use of LLMs for producing optimized content in EN/FR, and for analyzing search intent
- Content optimization for Google AI Overviews: semantic structuring, direct answers, advanced schema.org markup
- Client relationship management
- Task coordination with agencies
- Use of analytical tools, KPI tracking, and reporting
- SEO training
SEO Editorial Strategy SEO Training Semantic Analysis GEO
Desaltera
Lead SEO and Webmarketing
RETAIL (SMALL BUSINESS)
September 2025 - Today (9 months)
Bagnolet, France
- Audit & Technical Roadmap: Deployment of a "Quick Wins" strategy (Indexing Correction, Internal Linking, Core Web Vitals) that boosted visibility on competitive B2B queries.
- Hybrid Content Strategy: Creation of targeted semantic silos (B2B vs B2C) positioning the site in the Top 5 for generic queries ("water cooler") and long-tail queries ("business hot water dispenser").
- Definition and implementation of B2B SEO strategy
- Redesign of product pages and homepage
- GEO content optimization
- Google Shopping campaign management
- Local SEO optimization
- Internal linking optimization
- SEO Link Building
- LinkedIn campaign management and steering

Results:

- Seasonality Management: Maintained Top 3 positions for transactional queries ("cooler rental") during the December off-season, ensuring year-over-year outperformance.
- **Increase for the query "Hot water dispenser"**: Seasonality + B2B relevance (coffee break) boosted this page from position 112 to position 8 in 3 weeks.
- Average improvement of +20 positions on B2C queries "Home water dispenser" (notable progress: e.g., position 45 → position 15)
Content Marketing SEO Audit LinkedIn Prospecting SEO Link Building
SOFTEAM- GROUPE La Poste
SEO-SEA PROJECT MANAGER
DIGITAL AND IT
September 2023 - May 2024 (8 months)
Courbevoie, France
Responsible for the optimization and performance of organic and paid channels for B2B and B2C clients, with a focus on qualified lead generation and campaign profitability.
- Development and management of technical and semantic SEO strategies: 360° SEO audit (crawl, technical health, on-page optimization), prioritized recommendation plan, and tracking via Data Studio dashboards.
- Design and management of SEA campaigns (Google Ads, Microsoft Ads): account structuring, bid choices (Max CPC, Target CPA), ad and extension A/B testing, daily optimization to maximize Quality Score.
- Competitor analysis and keyword research: identification of long-tail opportunities, construction of thematic taxonomies, and optimization of existing content.
- Reporting
On-site SEO Content Marketing Lead Generation Google Ads Editorial Strategy