Description

I'm a fractional CMO and social marketing consultant with 20+ years building strategies that actually perform across brand, content, influencer, and community for some of the world's most recognised names:

Bentley. Land Rover. Crocs. JBL. Coty. Apple. Chanel. Dior. Amazon Fashion. Burberry. Microsoft. Monzo. Starbucks.

I've led teams of 20+, managed P&Ls up to $10M, and built social functions across US, EMEA, APAC, and LatAm. I've won awards for it too: Drapers, European Content Awards, and Webby.

What I actually do: help brands who are frustrated with agency output, confused about where social fits in their wider strategy, or building something new and need someone who's done it before at scale.

I work fractionally, which means you get senior strategic brain without the full-time overhead.

If that sounds like what you need, my DMs are open.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Accenture Song
Interim Global Head of Social JLR
May 2025 - November 2025 (6 months)
London, United Kingdom
Managed a team of 26 working on all social strategy, content creation, marketing, and management for JLRs four brands: Range Rover, Jaguar, Discovery, Defender.
Team management Stakeholder management Social media Content creation Creative Direction
Coty
Creative Strategist Sr. Director
January 2025 - May 2025 (4 months)
London, United Kingdom
Worked closely with the consumer marketing team to delivery creative strategies for beauty brands including Manhattan Cosmetics, Max Factor, Rimmel, and fragrance brands.
Creative Strategy Creative Social media Copywriting Editorial