Description

Hello and nice to meet you! I'm new to this platform, so I'm still updating my information. But if you have any questions, please feel free to ask!🐝

I am Product Marketing & Brand Manager with over 5 years of experience in B2B and B2C markets. I help products grow by combining go-to-market strategy and brand positioning. Skilled in market, competitors and customer research, digital channels (in-product, digital, offline), and CRM marketing. I am a data-driven specialist with a passion for combining creativity with analytics to drive measurable business impact

Highlights from my previous roles:

1. Built GTM strategies and brand positioning for IT, digital, and SaaS products

2. Strengthened retention and LTV with CRM funnels and engagement mechanics

3. Developed brand communications and content strategies that drove awareness and loyalty

4. Launched partnerships and creative campaigns, including webinars and community channels

5. Managed cross-functional teams (marketing, product, design, sales) to deliver impactful results

Let’s connect and turn ideas into measurable results!👏

Languages

Russian
Native or bilingual
English
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Milan (up to 50km)

ONY
Brand Marketing Strategist
DIGITAL AND IT
September 2025 - Today (10 months)
Moscow, Russia
- Organization and participation in qualitative research and brand audit (preparation of guides for interviews with top management and/or market experts, conducting interviews, writing reports and making presentations on audit results)
- Development of reports on project results and short versions of the report for top management of companies
- Participation in the implementation of new practices and methodologies in the creation of the company's products
- Brand architecture development
- Creating creative briefs for creators and designers
- Support of creative stages: naming, slogan development and branding (matching the brief, client's task, brand positioning) and comprehensive assistance to design teams
- Conducting workshops for agency clients in a team with other strategists
- Presentation of the results of your work to the client and the team
- Participation in the agency's PR activities
Qoden Technologies
Product Marketing Manager
September 2024 - May 2025 (8 months)
Las Vegas, NV, USA
– Led market research and GTM strategy for expansion into MENA and LATAM – Improved audience segmentation and positioning, increasing CR to requests. – Launched hypothesis-based email & LinkedIn retargeting, achieving Retention rate growth.
– Strengthened brand positioning for new regions, including cultural specifics. Optimised remote team workflow via task boards, CRM, and strategy playbook.
Qoden
Brand Manager
April 2024 - September 2024 (5 months)
Las Vegas, NV, USA
– Led market research and GTM strategy for expansion into MENA and LATAM
– Improved audience segmentation and positioning, increasing CR to requests.
– Launched hypothesis-based email & LinkedIn retargeting, achieving Retention rate growth.
– Strengthened brand positioning for new regions, including cultural specifics.
Optimised remote team workflow via task boards, CRM, and strategy playbook.