Tatyana Sokolova

Global Strategy & Grading: Design and execute a scalable, global Total Rewards strategy and job architecture across international offices, aligning compensation with the high-growth dynamics of the global travel tech market.

Review Cycles & Budgeting: Oversee annual merit reviews, bonus cycles, and global salary band calibration, leveraging advanced financial modeling to balance multi-country budget efficiency with top-tier talent retention.

Incentives & Executive Equity: Design and optimize short-term incentive schemes, specialized commercial sales compensation, and high-level executive equity/option plans to drive business performance and long-term commitment.

Data Automation & Analytics: Drive the automation of C&B processes through scalable HR tech systems, implementing predictive analytics to model labor costs and track key total rewards ROI metrics.

Strategic Stakeholder Partnering: Act as a key advisor to C-level leadership, Board members, and HRBPs, embedding a culture of clear pay transparency and delivering data-driven insights for critical organizational design decisions.Happy to connect with anyone building fair, transparent, and scalable reward systems.

European Strategy & Grading: Adapt and scale a harmonized Total Rewards strategy and grading framework across European logistics hubs, ensuring competitiveness in the highly dynamic tech and freight-forwarding markets.

Review Cycles & Budgeting: Drive annual compensation cycles, merit review processes, and salary band calibrations, balancing cost efficiency with targeted investment in high-performing talent.

C&B Analytics & Partnering: Deliver data-driven C&B insights and predictive analytics to empower HRBPs, talent acquisition, and leadership in making structured, equitable reward decisions.

Sales Compensation: Determined and confirmed eligibility

for sales incentives, conducted benchmarking for sales roles

(including OTE, pay mix, and total target compensation), and

designed sales plans covering key metrics, payout curves,

performance ranges, and capping.

Sales Compensation Committee Support: Co-facilitated and

supported the Sales Compensation Committee, as well as

Quarterly Sales Incentive Payout Reviews.

External Reporting & Governance: Managed required disclosures

for regulatory bodies, such as the SEC (including 10-K and Proxy

filings), and contributed to external indexes (e.g., Bloomberg

Gender-Equality Index) and shareholder communications.