About Tatuli
Growth marketing strategist with 8+ years of experience helping startups and international brands accelerate growth through GTM strategy, brand positioning, CRM, lifecycle marketing, and customer acquisition. MBA candidate at Grenoble Ecole de Management with experience across SaaS, iGaming, beauty, and FMCG. I partner with founders and leadership teams to turn business goals into scalable marketing strategies.
English
Native or bilingual
Georgian
Native or bilingual
French
Basic
Remote only
Primarily works remotely
Experience
- UpworkGrowth Marketing ConsultantApril 2025 - Today (1 year and 3 months)SaaS & Startup ClientsAdvised SaaS founders on positioning, GTM strategy, and customer acquisition.Built paid acquisition frameworks across Meta and Google Ads.Delivered market research, competitive intelligence, and growth roadmaps for early-stage startups.Maintained Top Rated Plus status, awarded to the top 3% of freelancers globally.
- OG Global/Gamma Interactive IncHead of BrandMay 2023 - February 2025 (1 year and 9 months)• • Owned brand strategy, P&L, and growth across casino, live, and sportsbook verticals, aligning acquisition, retention, and monetisation goals.• • Managed a $0.5M annual budget, improving conversion rates by 5%.• • Increased retention by 10% and acquired 2,500 new users.• • Led a full platform rebrand with Product, Design, and Development teams, boosting engagement and user satisfaction.• • Grew organic engagement by 400% during the European Championship, increased Twitter followers 5× within a year, maintained a 60–70% real-user rate, and contributed to 25% revenue growth.• • Executed personalised acquisition and retention campaigns across all gaming verticals, improving player lifecycle performance.• • Developed a global CRM and automation strategy via Salesforce across web, email, and push channels to drive retention and reactivation.• • Managed a team of 5 across CRM, content, design, and partnerships, supporting 25% YoY revenue growth.
- BetliveHead of MarketingJune 2022 - February 2023 (8 months)• • Betlive is a leading online sports betting and gaming company in Georgia.• • Campaign Innovation: Successfully launched live draws on the website to bypass marketing restrictions, driving user engagement during autumn and New Year campaigns.• •Team Restructuring: Built and restructured the marketing team to improve efficiency, introducing roles like Communications Manager and UI/UX Marketer, resulting in clearer workflows and reduced project timelines by 50%.• •Strategic Partnerships: Increased brand awareness through influencer marketing and collaborations with internationally recognized athletes, including NBA players.• • Ops & Briefing Systems: Streamlined cross-departmental briefing processes between Design, Product, and Marketing to ensure alignment and faster delivery.• •Team Management: Led a team of 8 people, coordinating day-to-day execution, managing deadlines, and tracking KPIs across ongoing projects.
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Education
- Master of Business AdministrationGrenoble Ecole de Management (GEM)2026Master of Business Administration
- Business AdministrationFree University of Tbilisi, ESM Business School2018Business Administration