Freelancer profile translated to English.

Description

Easy collaboration. Direct communication. Plain text. 7 years of experience in performance marketing. (Inter)national campaigns. Data feed setup and optimization. Google and Microsoft Ads setups & optimizations. Google Tag Manager setup - including server-side tracking.

Languages

German
Native or bilingual
English
Fluent
Spanish
Conversational
French
Basic

Workplace preferences

Remote only

Primarily works remotely

Tatjana Och - Performance Marketing
Freelancer Performance Marketing
DIGITAL AND IT
April 2024 - Today (2 years and 2 months)
Augsburg, BY, Germany
Performance Marketing
• Conception, creation and optimization of inter(national) campaigns
• Client consulting, development, presentations and meetings
• Writing and editing advertising copy
• Analysis, preparation and reporting of performance data
• Consulting & Optimization of data feeds
• Setup & Optimization of Conversion Tracking
ISO 9001 and 14001 DIN EN
• Consulting
• Internal Audits
Performance Marketing SEA Feed Management Conversion Tracking Paid Search
Publicis Media
Group Head SEA
DIGITAL AND IT
December 2021 - March 2024 (2 years and 3 months)
Dusseldorf, NW, Germany

• Conception, creation and optimization of inter(national) campaigns
• Client consulting, development, presentations and meetings
• Professional personnel responsibility
• Writing and editing advertising copy
• Analysis, preparation and reporting of performance data
• Consulting & Optimization of data feeds
• Setup & Optimization of Conversion Tracking
SEA Performance Marketing Conversion Tracking Pay-Per-Click Advertising Feed Management
Webworker United GmbH
Online Marketing Manager
DIGITAL AND IT
May 2020 - November 2021 (1 year and 6 months)
Augsburg, BY, Germany

• Conception, creation and optimization of inter(national) campaigns
• Client consulting, development, presentations and meetings
• Professional personnel responsibility
• Writing and editing advertising copy
• Analysis, preparation and reporting of performance data
• Consulting & Optimization of data feeds
• Setup & Optimization of Conversion Tracking
Conversion Tracking Performance Marketing SEA Pay-Per-Click Advertising Feed Management