Freelancer profile translated to English.

Description

Systems and Computer Engineering from the University of Caldas, with a specialization in Software Engineering, and over 7 years of experience in generating and executing digital marketing strategies, developing websites and e-commerce for national and international clients, using technologies such as WordPress, Laravel, PHP, JavaScript, and CSS. I have managed Google Ads and Facebook Ads campaigns for companies in Colombia, the United States, and Mexico, and I have conducted workshops in digital marketing courses. Currently, I work as a Data Visualization Manager, leading the design of dashboards in Power BI and Looker, data transformation in BigQuery, and the definition of data storytelling strategies to support decision-making. My profile combines a solid technical foundation in software development with a business-oriented analytical vision, integrating knowledge in databases, automation, visualization, and analytics to drive data-based solutions.

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Direcly
Data Analyst
SOCIAL NETWORKS
March 2022 - March 2026 (4 years)
• Developed and maintained BI dashboards and solutions in Power BI, Looker, and Looker Studio to support strategic decision-making.
• Consolidated data from multiple sources, including GA4, Google Ads, Meta Ads, and Campaign Manager 360.
• Designed data models and semantic layers with LookML to ensure KPI consistency.
• Implemented ETL processes and data quality controls to improve information reliability.
• Collaborated with data engineering, data science, and business teams.
• Supported strategic initiatives through executive reporting and performance analysis.
Google Cloud Platform (GCP) Microsoft Power BI Google Data Studio Data Integration ETL Processes
Camacol Caldas
Information and Technology Analyst
CIVIL ENGINEERING
December 2013 - March 2022 (8 years and 3 months)
Manizales, Caldas, Colombia
• Analyzed and visualized strategic data for the construction sector, supporting institutional decision-making.
• Designed and maintained executive dashboards for marketing, sales, and operational management areas.
• Led the development, administration, and evolution of institutional web platforms and digital projects.
• Implemented digital analytics strategies with Google Analytics and SEO.
• Optimized information processes, improving data quality and reducing analysis times.
Wordpress Data Analysis Digital Marketing Google Data Studio Data Visualization

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Systems and Computer Engineering
University of Caldas
2013
Ingeniería, ingeniería de sistemas y computación
Specialization in Software Engineering
Autonomous University of Manizales
2018
Especialización en ingeniería de software

Check out Tatiana's education

Data Analyst

Tatiana Morales

Wordpress, Looker and Power BI Development

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