Freelancer profile translated to English.
Back to original languageAbout Tatiana
I help companies optimize their online performance by transforming complex data into clear and actionable insights. With experience in web analytics, user behavior analysis, and conversion rate optimization (CRO), I provide strategic recommendations to improve engagement, revenue, and the effectiveness of digital campaigns.
From data collection and tracking to dashboard creation and KPI monitoring, I ensure comprehensive support and regular communication to guarantee measurable results. The clarity of reporting and recommendations is at the heart of my approach, helping teams make informed decisions and maximize digital performance.
Skills: Web Analytics, CRO, KPI Tracking, Data Visualization, User Journey Analysis, Digital Strategy
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- TRUFFAUTWeb AnalystRETAIL (SMALL BUSINESS)May 2024 - September 2025 (1 year and 4 months)Support business teams (marketing, customer service, e-commerce, etc.) in defining their data needs, creating reports, and monitoring KPIs.Creation and automation of reports on Google Analytics 4 and Hotjar: monitoring page performance, analyzing user journeys, identifying friction points.Data analysis to produce actionable insights and concrete recommendations on optimizing landing pages, conversion funnels, or customer journeys.Participation in defining relevant Key Performance Indicators (KPIs) according to ongoing digital projects.Assistance in training and upskilling internal users on web analytics tools.Monitoring of tracking developments, analytics tools, and UX best practices.Occasional use of Power BI for creating interactive dashboards.
- TRUFFAUTeMerchandiserRETAIL (SMALL BUSINESS)September 2022 - April 2024 (1 year and 7 months)Optimization of the internal search engine on Magento, managing redirects to improve product relevance and visibility.Launching and updating event and seasonal pages (Christmas, Halloween, thematic campaigns) in coordination with marketing and communication teams.Importing and managing cross-sell and related products on product pages to increase average order value.Category merchandising: manual and automatic prioritization of products based on their sales performance, highlighting best-sellers, and adjusting layouts.Bi-weekly update of "must-have" selections on the homepage.Improvement of user experience through the optimization of faceted filters to facilitate navigation and product search.Performance analysis via Google Analytics 4: monitoring KPIs (click-through rate, conversion rate, bounce rate), formulating recommendations, and adjusting product content.Participation in commercial animation: landing page analysis with GA4 and Hotjar to improve structure, product relevance, and overall performance.
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Education
- Master AEI, Parcours : Commerce ElectroniqueUPEC2025