Freelancer profile translated to English.

Description

I have over 15 years of experience in digital marketing, helping brands tell their stories authentically. After a long career in agencies, I co-founded Dos Marketing Digital, where I combine strategy, creativity, and analysis to help each hotel genuinely connect with its audience.

As a freelancer, I design social media and digital marketing strategies that balance content, engagement, and results. I am passionate about transforming the essence of each project into coherent and memorable online experiences, from social media to newsletters and blogs, always with a close and human approach.

I work with brands that seek communication with personality, clear strategy, and a digital presence that reflects their identity, helping them connect better with their audience and build lasting relationships.

Industry field of expertise

Languages

Spanish
Native or bilingual
Portuguese
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Smartup
Social Media Manager
March 2011 - April 2024 (13 years and 1 month)
Madrid, Spain
Designed and executed results-oriented social media strategies, managing the brand's digital presence and strengthening audience connection.

- Planning and organization of content calendars to maximize engagement and reach.
- Writing creative and persuasive content tailored to each social network and target audience.
- Competitive analysis and trend monitoring to identify improvement opportunities.
- Management of social media and analytics tools: Metricool, Hootsuite, Google Data Studio, Hubspot.
- Preparation of periodic performance reports and presentation of strategic insights to the team.
- Creation and sending of newsletters (MailChimp and Hubspot) with a focus on engagement and conversion.
- Management of customer service on platforms such as Google My Business and TripAdvisor, ensuring positive experiences.
- Administration and updating of content on Wordpress to optimize web presence.
Mailchimp Social Media Hubspot Wordpress Instagram Marketing
Dos Marketing Digital
Founder and Social Media Strategist
September 2025 - Today (11 months)
Madrid, Spain
Digital strategy, storytelling, and support for hotels and tourist accommodations.

"There are no big or small hotels, only places with stories that deserve to be told."
Storytelling Content Marketing Instagram Marketing LinkedIn Marketing Social Media

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Master in Corporate Communication
Pontifical University of Salamanca
2010
- Reputación y Marca Corporativa - La preparación de la comunicación en entornos de crisis - Comunicación y Gestión de Recursos Humanos: atracción del talento, acogida y motivación - El Plan de Comunicación: Estrategia, Misión y Visión - Pensamiento creativo e Innovación - Trabajo en Red - Gestión de Eventos - Gestión de la RSC - Elaboración del Discurso Institucional - Liderazgo y Gestión de Equipos
Online Course in Social Media and Mobile Marketing
Autonomous University of Madrid
2016
- Marketing y Redes Sociales - Investigación de Mercados en Redes Sociales - Comunicación Comercial en Redes Sociales - Marketing en Móviles

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Tatiana Dias

Social Media Strategist

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