Freelancer profile translated to English.

Description

Tailor-made strategy, content & branding

Looking to boost your visibility, structure your communication, or launch a hit product? I'm here to support you from A to Z, with a strategic, creative, and operational approach.

I'm Tatiana, founder of two brands in the lifestyle & wellness sector (Coastal Reef & The Coastal Morning Club), for which I had to develop my visibility on social media to build a loyal community!

💡 What I can do for you:

- Define or reposition your brand strategy (brand platform, tone of voice, content pillars)

- Create your social media strategy and an editorial calendar aligned with your goals

- Design and produce your content (posts, Reels, newsletters, presentations, photoshoots)

- Support a product launch, a pop-up, an influencer campaign, or an event

- Provide agile, available, and responsive outsourced marketing support

✨ My added value?

I think like an entrepreneur.

I act like a creative.

And I deliver like a project manager.

My goal: for your customers to notice you, remember you, and prefer you.

Let's discuss your projects!

📩 Contact me to learn more or get a personalized quote.

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic
Chinese
Basic

Workplace preferences

Can work on-site

Toulon (up to 50km)

Beurlie
Freelance Community Manager
ARTS AND CRAFTS
July 2025 - Today (11 months)
Hyères, France
Freelance Social Media & Brand Strategist – Beurlie
High-end jewelry & ready-to-wear brand

Development and management of the overall digital strategy (Instagram & TikTok)

Definition of content pillars and editorial identity in line with the brand's universe

Creation of the monthly editorial calendar: storytelling, highlights, campaigns

Creative direction for product & lifestyle photoshoots (mood boards, briefs, organization)

Strategic recommendations to enhance brand awareness and community engagement
Réseaux sociaux Sens de l’organisation Stratégie de communication Planning éditorial Créativité
Coastal Morning Club (by Coastal Reef)
Founder
HEALTH AND WELLNESS
June 2025 - Today (1 year)
Hyères, France
Founder – Coastal Morning Club

Creation of a morning event concept combining sports, wellness, and conviviality (yoga, beach workouts, social runs, cold plunges, healthy breakfasts)

Complete organization of events: logistics, setup, on-site management

Welcome and support for participants during sessions

Development of an engaged sports community around an active, healthy, and mindful lifestyle

Communication & promotion via social media to ensure visibility and loyalty
Gestion de projet Evénementiel community building Communication digitale visibilité
Coastal Reef (marque de surfwear)
Founder
RETAIL (SMALL BUSINESS)
January 2024 - Today (2 years and 5 months)
Paris, France
Founder – Coastal Reef

Creation and development of a technical swimwear brand with a sleek design, intended for female athletes

Overall management of the company: product development, prototyping, sourcing, production, supplier relations

Go-to-market strategy: launch strategy, pricing, branding, e-commerce site creation, artistic direction

Operational management: digital communication, customer service, logistics, and order fulfillment

Business development and progressive structuring of the project for scalability
Développement produit E-commerce Stratégie marketing digital Création d'entreprise entrepreneur