Freelancer profile translated to English.
Back to original languageAbout Tatiana
I support brands from simple strategic advice to the complete achievement of their strategy and the implementation of their processes (marketing, communication, employer branding).
I had the opportunity to work as Marketing & Communication Manager for startups.
I assist them in the ideation, implementation, and creation of their offering while providing them with advice, support, and adapted tools:
- brand creation ➡️ brand manifesto, positioning, graphic charter, etc.
- employer branding implementation ➡️ onboarding process, recruiter profile, job posting, goodies, etc.
- marketing department management ➡️ planning, budget, project management, etc.
- communication department implementation ➡️ planning, budget, editorial strategy, etc.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- CIRCLEMARKETING MANAGERAUTOMOBILEDecember 2022 - Today (3 years and 6 months)Paris, France🔶 Marketing:- Identify and implement brand identity (brand manifesto, graphic charter, editorial charter)- Support management team discussions- KPI monitoring- Monitoring and benchmarking- Mapping and complete redesign of the website🔶 Events:- Organization of our presence at about ten international trade shows (CES 2023 Las Vegas, MOVE London, Web Summit Lisbon, Autonomy Paris, Viva Technology Paris, etc.)🔶 Internal Communication/Employer Branding:- Implement an employer branding policy and processes (career site)- Development and implementation of the onboarding process (internal process and welcome pack)🔶 Public Relations:- Public relations management- Development and management of strategies, plans, budgets, and action plans- Creation of materials (communication materials, e-mailing, etc.)- Social media management (planning, posting, moderation)🔶 Internal Processes:- Support teams on other projects (CSR, GDPR, CRM and tool implementation)
- Madame la PrésidenteMarketing & Customer ExperienceFASHION AND COSMETICSSeptember 2022 - December 2022 (3 months)Paris, France🔶 Customer Relations & Loyalty- Implementation of the customer service tool- Implementation of processes for dispute management- Participation in the development of a multi-channel customer relations and loyalty strategy- Review management (Trustpilot, website, etc.)🔶 Project Management:- Proposal of a development and partnership strategy for a brand platform- Coordination of event logistics (trade shows)🔶 Content Production:- Creation of newsletters and contests- Monitoring of e-mailing campaigns🔶 Marketing- Product referencing on various sales platforms- Participation in website optimization- Implementation of e-commerce marketing actions
- 5 DEGRÉSHead of CommunicationDIGITAL AND ITSeptember 2019 - September 2022 (3 years)Paris, France🔶 Head of Marketing & Communication 360°:- Development and management of strategies, plans, budgets, and action plans- KPI monitoring- Monitoring and benchmarking- Support management team discussions🔶 External Communication:- Development of brand identity (brand manifesto, graphic charter, editorial charter)- Creation of materials and implementation of the new brand image (logo, communication materials, goodies, videos, infographics, e-mailing, etc.)- Mapping and complete redesign of the website- Social media management (planning, posting, moderation)🔶 Internal Communication/Employer Branding:- Development of employer branding (career site, satisfaction, newsletter)- Internal network animation- Development and implementation of the onboarding process (internal process and welcome pack)- Office search and setup🔶 Events:- Organization of meet-ups, team-building events, after-work gatherings, and annual parties🔶 Content Management & SEO:- Keyword identification and tracking- Content optimization (website, articles)- Development of Press Relations🔶 Management:- Mentoring of an intern🔶 Other:- Support teams on other projects (CSR, GDPR, ISO certification, brand mergers, ABM, tool implementation)
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Education
- EngineerJunia2019Ecole d'ingénieur spécialisée dans les domaines de l'agroalimentaire, de l'agriculture et de l'environnement, s'effectuant en cinq ans (2 années de classes préparatoires intégrées puis trois années de cycle ingénieur. • Troisième année : nous avons des cours communs et transversaux aux trois domaines de spécialisation de l'ISA • Quatrième année : Choix de l'orientation principale et des options afin de nous spécialiser (dans mon cas en « Agro-Eco-Gestion ») • Cinquième année : Choix du domaine d'approfondissement (dans mon cas Marketing trade and consumer) puis contrat de professionnalisation (CP)
- Specialized Master in Corporate CommunicationNeoma Business School2020Formation en alternance pour devenir un expert de la communication 360° Rythme : 12 mois en alternance. Thématiques enseignées: • Connaître l'environnement de la communication • Élaborer la stratégie de communication • Maîtriser les outils de communication off-line • Maîtriser les outils de communication on-line • Savoir s'adresser à des publics spécifiques • Créativité et design visuel • Évaluer l'efficacité d'une campagne de communication Projets transversaux : • Projet d'agence : Les étudiants créent leur agence et travaillent tout au long de l’année pour le compte d’un client • Partenariat avec l’école de design Intuit Lab : Le MS et Intuit Lab ont conclu un partenariat autour du module de Créativité et Design Visuel afin de permettre aux étudiants de bénéficier de l’expertise d’Intuit Lab • Simulation Simbound