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Tashy FernándezTF

Tashy Fernández

Fractional CMO | Marketing Dir. | GTM & Growth

€500/day
Madrid, ES
15+ years
Brand Strategy and Positioning
Category Creation and Launch
International Go-to-Market Strategy
Digital Marketing
Growth Marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Tashy

I help health, biotech, aesthetics, and premium consumer brands—from fashion to mass consumption—build businesses that generate revenue, not just awareness.

If your brand needs to grow in a demanding or regulated market—where every claim matters and differentiation is not optional—I work with you on the strategic layer: positioning, value proposition, brand architecture, and go-to-market, always connected to the bottom line.

What sets me apart: over 18 years as CMO and board member leading brand and business in regulated sectors, where I have created and launched categories from scratch (brand platforms with scientific backing in over 60 countries) and led transformations with direct P&L impact. I am not a tactical channel specialist; I provide strategic judgment and surround myself with the best for execution.

Projects I typically manage: brand diagnosis and strategy, repositioning, value proposition and brand architecture, international go-to-market plans, category launches, and support as a fractional CMO or strategic advisor.
Health and Wellness
Pharmaceuticals
Fashion and Cosmetics
Luxury Goods

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • Nexthetic Advisory
    Strategic Advisor
    April 2026 - Today (3 months)
    Madrid, Spain
    Strategic consultant for aesthetic medicine clinics. I design the commercial, brand, and acquisition architecture that connects clinical excellence with profitable growth: positioning, patient journey, service structure, and compliance in health advertising. Legal background + commercial management. I work with medical directors on science-based and defensible proposals.
    Brand Strategy and Positioning Business Strategy and P&L Healthcare Marketing Patient Journey Digital Marketing
  • IE Business School
    Mentor • Marketing & Sustainability Strategy
    October 2022 - Today (3 years and 9 months)
    Madrid, Spain
    I guide students and teams in creating marketing and sustainability strategies for the fashion sector, combining strategic vision, innovation, and 360° thinking in projects developed at one of Europe's leading business schools.
    Brand Strategy and Positioning International Go-to-Market Strategy Sustainability Strategy Marketing Digital Marketing
  • pbserum | Proteos Biotech
    Global Marketing Director • CMO-level scope
    February 2025 - April 2026 (1 year and 2 months)
    I led the global brand, marketing, and growth strategy for Proteos Biotech and pbserum, a €15M biotech company with 200 employees and presence in over 60 countries, taking on an executive role with full CMO scope.

    My work combined strategic positioning, international growth, scientific narrative, go-to-market, and leadership of multidisciplinary teams.

    Key results include:

    — Created the Bioremodeling™ brand platform from scratch, unifying the scientific narrative for the Medical, Cosmetic, and Daily Skincare lines.

    — Led a global team of 9 marketing professionals, supporting key markets in Europe, LATAM, MENA, and Asia.

    — Generated over 300 organic leads per month through scientific education, strategic content, and expert positioning.

    — Designed international go-to-market frameworks for Europe, LATAM, and MENA, including governance model, key messages, and commercial alignment.

    — Translated clinical evidence and R&D innovation into clear, credible, and growth-oriented brand communication.

    — Coordinated R&D, Regulatory Affairs, Marketing, and Commercial teams to ensure consistency between science, brand, and business.

    — Implemented AI-supported optimization processes to improve the efficiency of global marketing operations.
    International Go-to-Market Strategy Brand Strategy and Positioning Growth Marketing B2B Marketing Brand Strategy
Check out Tashy's experience

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Education

  • Online Executive Program, Marketing/Marketing Management
    Harvard Business School
    Online Executive Program, Marketing/Marketing Management
  • Master in Commercial Management
    EAE Business School
    Master Dirección Comercial
Check out Tashy's education

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