Freelancer profile translated to English.

Description

Campaign manager with over 10 years of experience. Participate in achieving business objectives (revenue, conversion, etc.) by ensuring the programming of multi-channel direct marketing campaigns and triggers. Your mission is to implement the relational marketing plan defined by the CRM teams of the brands, across different channels (email, SMS, push, print, call).

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

France Télévisions
Campaign Manager
FILM AND AV
August 2023 - Today (2 years and 10 months)
Paris, France
Management of the relational database.
Implementation of automated relational triggers.
Analysis and reporting of results
Data Analysis Project Management Email Marketing
& Vacances
MANAGER ACTIVATION CAMPAIGN MANAGEMENT
September 2016 - October 2020 (4 years and 1 month)
Villages Nature Paris, Rte de Villeneuve, 77700 Bailly-Romainvilliers, France
Management of 2 campaign managers, 1 HTML integrator, and an external consultant
Campaign targeting, via Adobe Campaign
Simple: sending newsletters
Complex: campaigns with an Email + Print setup, cookies, several communication times, etc.
Triggers
Including pre-counts, upstream of targeting
Interactions with the CRM IT team
Run: reporting simple anomalies and evolutions
CRM projects, particularly during testing phases
Implementation of complex customizations in HTML
Deliverability: daily monitoring and coordination of CRM & IT teams & External Partners in case of blockage or incident.
Return Path platform in place
Trigger monitoring: Monitoring is a measure of simple KPIs to verify that the actual journey aligns with what was specified (testing in pre-production environment, triggers are analyzed in detail in the days & weeks following their launch in production)
Brands and Markets covered:
- European scope
- Center Parcs, Pierre et Vacances and Sunparks
Audiences engaged:
- Customers: Accommodation customers and Day-trip customers (at CP)
- Stayers: companions of bookers
- Prospects
- Referrers, for Semi-Direct Sales (= works councils)
Channels: Email, Print, Call, SMS, Push
GROUPAMA·
Analysis
July 2015 - February 2016 (7 months)
accuracy of data and indicators created following the migration.
·Migration of typologies, predefined filters, from V5 to V6 workflows
·Restructuring of workflows following the new data schema
·Creation of operation kits for sharing with regional offices via distributed marketing
·Creation and documentation of new quality surveys created through operations in collaboration with the quality team.