Freelancer profile translated to English.

Description

Lead Generation & Commercial Development Consultant — 17 years of experience. I align strategy, creation, and execution to generate qualified leads and measurable revenue. A single point of contact to manage your campaigns, your assets, and your KPIs.

Advertising Strategy & Campaign Creative. Multi-channel media plans, precise targeting, messages/angles, high-performing formats, conversion-oriented visuals & videos. Optimized landing pages and user journeys.

Portals & Marketplaces. Complete management on Mubawab & Avito (negotiation, integration, partner follow-up, optimization). Proven experience in the Moroccan, French, and Qatari markets.

Sales & Project Ops. Commercial development, pipeline structuring, playbooks, sales cycle orchestration. Commercial project management, steering rituals, clear and actionable reporting.

CRM & Automation (white label). Implementation, integration, nurturing scenarios, team training — without tool lock-in. Customer follow-up, retention, and expansion to maximize ROI.

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Conversational
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 30km)

ITSS
PROJECT MANAGER & DIGITAL OFFICER
E-COMMERCE
October 2023 - April 2025 (1 year and 7 months)
Paris, France
• Coordinate and supervise operations for the Moroccan subsidiary.
• Management of the ITSS outsourcing project in Morocco: recruitment, contracts, administrative management, and relations with external organizations.
• Recruitment and talent management (from sourcing to integration).
• Define and implement a digital strategy to improve the agency's visibility on social networks.
• Creation and management of Google Ads campaigns: launch, monitoring, and optimization.
• Write creative briefs to manage the LinkedIn page and other communication materials.
Digital Communication LinkedIn Ads Digital Recruitment IT Recruitment offshore
LEADGEN AGENCY
DIGITAL & ADVERTISING MANAGER CONSULTANT
DIGITAL AND IT
April 2019 - Today (7 years and 4 months)
Casablanca, Morocco
• Write strategic recommendations and define 360 media plans.
• Monitor and coordinate content production for clients and partners (audiovisual, writing, landing page, graphic design…).
• Manage and grow Facebook & Instagram pages with up to 39,000 followers.
• Maintain and develop client relationships and manage the administrative and financial aspects of the agency.
Strategic Planning Media Planning Web Marketing Strategy Digital Communication Entrepreneurship
AVITO.MA (ADEVINTA MAROC) ÉQUIVALENT LEBONCOIN.FR
HEAD OF KEY ACCOUNTS REAL ESTATE
REAL ESTATE
May 2016 - April 2019 (2 years and 11 months)
Casablanca, Morocco
• Recruit, coach, support, and evaluate the sales force.
• Lead and deploy the commercial strategy for the real estate media department.
• Ensure the achievement of new client acquisition and upsell objectives.
• Guarantee the smooth running of over 180 advertising campaigns.
• Participate in training sessions and international events.
Coaching Sales Management Media Planning Sales Advertising