Freelancer profile translated to English.
Back to original languageAbout Tarek
Hello! I'm Tarek, and I'm 31 years old. I have solid experience of several years as an employee in the digital field, particularly in E-commerce and Marketing.
Today, I'm going freelance with the ambition to put my skills to use on exciting projects.
My career has allowed me to develop expertise in digital marketing, e-commerce, and project management, by working with renowned companies in various sectors. I have notably worked for companies like BUT, Veepee, RATP Groupe, while managing strategic marketing, SEO, content management, and merchandising operations. My missions have always focused on optimizing commercial performance, improving customer experience, and innovating processes.
I am passionate about new digital challenges and optimizing user journeys. My expertise in site animation, visual content development, as well as partnership and marketing campaign management allows me to bring real added value to your projects. I know how to adapt to demanding environments and meet specific needs through an approach that is both creative and analytical.
Beyond my professional career, I am a great travel enthusiast, which has allowed me to open up to other cultures and nurture great curiosity both on a human and professional level. This open-mindedness is a valuable asset in my digital practice, allowing me to constantly seek new ideas and solutions.
My goal is to collaborate with clients to help them achieve their objectives in digital transformation, marketing strategy, and complex project management. If you are looking for a passionate, dynamic partner capable of taking charge of your projects autonomously, do not hesitate to contact me!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 20km)
Experience
- Groupe RATPRelationship Marketing Product ManagerTRANSPORTATIONMay 2023 - December 2024 (1 year and 7 months)Position: Manager of the maRATP loyalty programThis key position within the RATP group revolves around three main missions:1. Management and animation of the loyalty programAnimation of the maRATP program by coordinating an editorial calendar for the maratp.ratp.fr and ratp.fr sites. Writing articles, creating newsletters and campaigns to qualify the customer base, improve targeting, and optimize KPIs. Selection and negotiation of strategic marketing partnerships, collaboration with group entities, and organization of contests.2. Management of the editorial calendar and emailing campaignsSteering the structured editorial calendar for sites and emails, including triggers, data qualification campaigns, and relationship emails (newsletters, traveler information). Segmenting and personalizing messages to maximize their impact on different audiences.3. Reporting and performance analysisMonitoring and analyzing campaign performance using detailed reporting tools. Leading monthly meetings to present results to group entities, identifying areas for improvement.Required skills and qualities:Excellent writing skills to create engaging content.Analytical mindset to interpret data and optimize performance.Organization and rigor in managing schedules and projects.Creativity and curiosity to innovate and captivate the audience.Interpersonal skills and ability to collaborate with multiple teams.This role requires a balance between strategy, creativity, and operational management to effectively retain maRATP customers.
- BUTE-commerce Project ManagerRETAIL (SMALL BUSINESS)February 2020 - August 2021 (1 year and 6 months)Émerainville, FranceDigital Marketing Project Manager – Transformation of the in-store customer experienceAs part of the store digitalization project, my role was essential in transforming the customer experience by integrating innovative content delivery solutions on strategically placed screens in stores.1. Management of the store digitalization projectMarket analysis and benchmarking: conducting in-depth research on competitor practices to identify the best customer experience digitalization solutions.Tender management: Managing consultations with technical and creative service providers, analyzing proposals, and contributing to the selection of suitable partners (video content providers and technical solutions).Solution deployment: After rigorous testing phases, supervising the deployment of the solution in stores, ensuring optimal placement to maximize customer impact.Content creation and management: Participating in the design of attractive visual and video content, tailored to in-store target audiences.2. Marketing animation and operational monitoringMulti-channel campaigns: Coordinating in-store and online operations, by animating the homepage, stores, and digital communications (newsletters and promotions).Performance optimization: Through A/B Testing and KPI analysis, measuring campaign effectiveness and proposing strategic recommendations to improve engagement and conversions.Regular reporting: Producing reports on operational performance, providing clear and actionable analyses to adjust marketing actions.
- Trésor du PatrimoineWeb Marketing OfficerE-COMMERCESeptember 2019 - December 2019 (3 months)Paris, FranceWeb Marketing OfficerI developed and implemented the commercial animation plan for the pierreclarence.com and sedao.com websites, ensuring maximum customer engagement and optimizing commercial performance.I managed and animated the homepage, proposing regular updates and attractive visuals to stimulate conversions.I led emailing campaigns, from target segmentation to performance analysis, to strengthen customer loyalty and generate sales.I wrote creative briefs for newsletters and advertising banners, collaborating closely with web designers to produce materials aligned with the brand strategy.Project ManagerI launched a strategic social media project, notably by creating and managing an Instagram account, using engaging content tailored to the target audience.I researched and collaborated with influencer marketing agencies for campaigns aimed at increasing brand visibility on Instagram and engaging a qualified community.I contributed to improving the user experience on the websites, identifying areas for optimization to better meet customer expectations.I enriched website content through storytelling and brand content, highlighting brand values to strengthen its identity and proximity to the customer.
Recommendations
PB
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Education
- Master 2 E-commerce & Marketing (Apprenticeship Program)University of Créteil2017Intégrer les pratiques du e- business dans la stratégie globale de l’entreprise Appréhender le e-commerce dans sa globalité : droit, éthique, conduite du changement, développement de site, cybersécurité en lien avec le e-business.
- Master E-commerce & Marketing (Apprenticeship Program)Paris Est Créteil University2016Intégrer les pratiques du e- business dans la stratégie globale de l’entreprise Appréhender le e-commerce dans sa globalité : droit, éthique, conduite du changement, développement de site, cybersécurité en lien avec le e-business.