About Tarak
English
Fluent
French
Native or bilingual
Experience
- Happy timesRestoring smiles at Happy TimesRESTAURANTS AND FOOD SERVICEApril 2016 - November 2017 (1 year and 7 months)Lyon, FranceAs a communication consultant, my role was to address my client's problem: "How to revive the business of my establishment."After analysis, it became necessary to act on two aspects:- Commercial: redefine the concept to reach the target audiences prioritized by the establishment.- Marketing: redefine the restaurant's image to bring clarity and coherence to the concept.The following actions were therefore implemented:- Implementation of a commercial strategy.- Development of new offers to increase turnover.- Development of partnerships.- Definition of a new graphic identity- Creation of a new logo- Development of the graphic charter for various materials (menu, card, etc.)- Creation of the website thehappytimes.fr (parallax, responsive, mobile-optimized, etc.)- Creation of editorial, visual, and video content- Modification of the signage (research and management of contractors)- Creation of operational marketing materials (flyer, brochure, business card, etc.)- Implementation of close-up magic entertainment for customers to further differentiate from the competition.
- Your consultingConsultant for Your ConsultingHUMAN RESOURCESNovember 2015 - December 2015 (1 month)Lyon, FranceCreation of materials to participate in a trade show and year-end mailing.- Development of the company's graphic charter for various materials (poster, calendar, ...)- Print management.
- Philips LightingTrainerOctober 2015 - November 2015 (1 month)FranceSales training during the "Darty star product" Roadshow, a professional trade show dedicated to connected objects.- Animation of product presentations during training sessions for groups of 10 people.- Delivery of the sales pitch agreed upon with the marketing department.- Ensure in-situ demonstration of Philips Hue range products.- Management of relations between trade show organizers, speakers, and Philips.- Convey the image of Philips Hue through various services.
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Education
- Economics/Management Option: History of MentalitiesPARIS XII University2005