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Tarak B.TB

Tarak B.

Commercial & Marketing Consultant

€450/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Tarak

What if we talked about you?

Communicating is essential to get known and thus develop your business.
My role is to make you gain visibility with your stakeholders through an adapted and coherent image.

I believe that effective communication involves both substance and form and that it is the key to success. Throughout a rich career, I have acquired multidisciplinary know-how and a global view that allows me to manage a project in its entirety, ensuring its coherence.

I will support you on the following items:

CREATIVITY
From ideation to delivery, as a proactive individual, I will create with you or bring you a new vision for your project to make it more impactful.

COMMERCIAL & MARKETING STRATEGY
Establish with you a strategy adapted to your objectives in order to target your audience and determine the optimal media for its success.
– Analysis
– Commercial strategy
– Action plan
– Communication plan
— SEO, Adwords

GRAPHIC DESIGN
With your specifications, I will create a suitable graphic identity to be applied to your materials:
– Graphic charter
– Logo
– Website (showcase and e-commerce), social networks...
— Print: business card, brochure, presentation, flyer, menu, signage, window display...
– Creation of editorial, visual, and video content for the web or print.

TRAINING:
To enable you to develop your skills, I will train you on:
– Digital tools
– Sales techniques

Do not hesitate to contact me to present your projects. I would be delighted to discuss them with you and contribute to their success.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km)

Experience

  • Happy times
    Restoring smiles at Happy Times
    RESTAURANTS AND FOOD SERVICE
    April 2016 - November 2017 (1 year and 7 months)
    Lyon, France
    As a communication consultant, my role was to address my client's problem: "How to revive the business of my establishment."

    After analysis, it became necessary to act on two aspects:
    - Commercial: redefine the concept to reach the target audiences prioritized by the establishment.
    - Marketing: redefine the restaurant's image to bring clarity and coherence to the concept.

    The following actions were therefore implemented:
    - Implementation of a commercial strategy.
    - Development of new offers to increase turnover.
    - Development of partnerships.
    - Definition of a new graphic identity
    - Creation of a new logo
    - Development of the graphic charter for various materials (menu, card, etc.)
    - Creation of the website thehappytimes.fr (parallax, responsive, mobile-optimized, etc.)
    - Creation of editorial, visual, and video content
    - Modification of the signage (research and management of contractors)
    - Creation of operational marketing materials (flyer, brochure, business card, etc.)
    - Implementation of close-up magic entertainment for customers to further differentiate from the competition.
    Print Web Communication Strategy Sales Strategy Graphic Design Magic Logo Design
  • Your consulting
    Consultant for Your Consulting
    HUMAN RESOURCES
    November 2015 - December 2015 (1 month)
    Lyon, France
    Creation of materials to participate in a trade show and year-end mailing.
    - Development of the company's graphic charter for various materials (poster, calendar, ...)
    - Print management.
    Print Graphic Design
  • Philips Lighting
    Trainer
    October 2015 - November 2015 (1 month)
    France
    Sales training during the "Darty star product" Roadshow, a professional trade show dedicated to connected objects.

    - Animation of product presentations during training sessions for groups of 10 people.
    - Delivery of the sales pitch agreed upon with the marketing department.
    - Ensure in-situ demonstration of Philips Hue range products.
    - Management of relations between trade show organizers, speakers, and Philips.
    - Convey the image of Philips Hue through various services.
    Training Serious Game Communication

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Education

  • Economics/Management Option: History of Mentalities
    PARIS XII University
    2005

Skill set (19)

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