Description

Creative Director and Brand Strategist for premium, luxury and culture-driven brands, bringing 15+ years of international experience across global advertising, technology and contemporary art.

My experience includes senior creative work at Apple and creative leadership roles at Leo Burnett, McCann Erickson and Grey/WPP. I have led creative teams and developed campaign concepts, brand narratives, pitch directions, visual territories and strategic creative platforms for international and regional brands and projects across Europe, the Middle East and the US.

I help brands and agencies define the big creative idea before execution begins: campaign concepts, pitch direction, brand storytelling, strategic art direction and clear creative frameworks for design, film, social and content execution.

My work is focused on senior creative direction, concept development, creative review and strategic guidance. I work with internal or external execution teams to sharpen the idea, structure the creative direction and make the work more distinctive, coherent and culturally relevant.

My contemporary art and curatorial practice adds a cultural and conceptual layer to my commercial work, especially for projects where storytelling, image culture and audience experience matter.

Contemporary art profile Selected senior work is confidential. Portfolio and relevant case details can be shared after a qualified discussion.

Industry field of expertise

Languages

English
Native or bilingual
Russian
Native or bilingual
French
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

SherstyukCreative
Creative Director
August 2022 - Today (3 years and 10 months)
- Consultancy, creative development, and implementation of communication campaigns.
- Collaborating on cross-disciplinary cultural projects.
- Art and film production for museums, art galleries, foundations, and magazines.
Contemporary Art Creative Direction Creative Strategy
Apple
Creative Director
TECH
January 2020 - July 2022 (2 years and 6 months)
- Provided senior creative direction for brand communications across international markets.
- Developed campaign concepts, visual territories and creative frameworks for film, photography, digital, social and content execution.
- Supervised design and art direction, ensuring strategic clarity, brand consistency and a high level of craft.
- Collaborated with internal teams, external agencies and production partners in a demanding global brand environment.
- Guided creative work from early concept to execution, helping teams translate strategic objectives into strong creative output.
Creative Direction Creative Strategy Photography Artistic direction Brand content
Debby
Executive Creative Director
November 2015 - November 2020 (5 years)
- Creative direction, concepting and supervising in TTL/Event marketing.
- Building an effective team of 14 creatives to service clients such as Audi,
- Siemens, Deal Bank, Bashneft, Aqualife, Jura, Technosila, Ritz-Carlton, Yamaha.
- 360 creative campaigns including strategy, TV, rebranding initiatives, events and digital marketing.
- Won tenders: 2014/2015 Technosila, Bashneft 2014/2015/2016, Deal Bank 2014,
- Siemens 2014/2015/2016, Baikal 2016, Yamaha 2016.
Creative Direction Creative Strategy Experiential Marketing Brand content