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Tanya GTG

Tanya G

CRM & Marketing Automation Consultant

€550/day
Paris, FR
3-7 years
Salesforce Marketing Cloud
Customer Journey
Journey Builder
Automation Studio
Triggers

Average response time: 1 hour

Freelancer profile translated to English.
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About Tanya

🇫🇷 Fr:

Consultante CRM & Marketing Automation spécialisée Salesforce Marketing Cloud — Salesforce Certified Marketing Cloud Email Specialist.
5 ans d'expérience sur des comptes grands groupes (automobile, luxe, télécoms, conseil) avec un profil rare : à la fois opérationnelle sur l'outil (Journey Builder, Automation Studio, Email Studio, SQL / Data Extensions) et stratégique sur les enjeux CRM.
Je peux vous aider à :

Concevoir et déployer vos journeys et scénarios de trigger marketing
Segmenter vos audiences via SQL et Data Extensions
Auditer et optimiser vos campagnes existantes (délivrabilité, KPIs, A/B testing)
Former vos équipes à SFMC

Disponible pour des missions ponctuelles 2 jours/semaine — interventions en remote, livraisons rapides.


🇬🇧 En:

CRM & Marketing Automation Consultant specialised in Salesforce Marketing Cloud — Salesforce Certified Marketing Cloud Email Specialist.
5 years of experience working with large enterprise accounts across automotive, luxury, telecom, and consulting sectors. Rare hybrid profile: hands-on tool expertise (Journey Builder, Automation Studio, Email Studio, SQL / Data Extensions) combined with a strategic CRM vision.
I can help you:

Design and deploy customer journeys and trigger marketing scenarios
Build and segment audiences using SQL and Data Extensions
Audit and optimise your existing campaigns (deliverability, KPIs, A/B testing)
Train your teams on SFMC

Available for short-term assignments, up to 2 days/week — fully remote, fast turnaround
Luxury Goods
Automotive OEM
Banking and Financial Services
Consulting and Audits

  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • PUBLICIS
    CRM & Marketing Automation Consultant
    CONSULTING AND AUDITS
    February 2025 - Today (1 year and 6 months)
    Paris, France
    Pilotage and deployment of marketing campaigns on Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio)

    Integration of creative elements, target definition, sending planning, and deliverability optimization

    Conducting A/B tests and monitoring performance indicators to improve campaign impact

    Design and automation of customer journeys (journeys, marketing triggers) covering the entire lifecycle: acquisition, onboarding, loyalty, reactivation

    Coordination with CRM teams for campaign implementation and operational monitoring

    Supporting automotive and luxury brands in developing personalized and high-performing CRM strategies
    Customer Journey Salesforce Marketing Cloud Emailing marketing automation CRM
  • KPMG
    Digital Marketing & CRM Project Manager
    CONSULTING AND AUDITS
    January 2024 - January 2025 (1 year)
    Paris, France
    Optimization of email campaigns: KPI monitoring, B2B activation, and lead nurturing strategy implementation

    CRM Administration (Salesforce): configuration and adjustment of business processes

    Database enrichment: identifying service providers and managing new tools to improve data quality

    Deliverability optimization: using AI to refine sending and maximize performance

    Lead reactivation: automating personalized scenarios to strengthen engagement

    Coordination of email campaigns: centralization and management of multi-channel sending

    Training and facilitation of marketing communities: disseminating best practices and supporting teams on campaigns
    Pardot Salesforce KPIs Reporting CRM
  • Bouygues
    Marketing Campaign Manager
    TELECOMMUNICATIONS
    September 2022 - January 2024 (1 year and 4 months)
    Paris, France
    Management of direct marketing campaigns: promotion of key commercial events via mobile and ISP

    Prospect engagement: multi-channel activation (emails, SMS, personalized letters)

    Performance analysis: conducting reports and monitoring KPIs to measure campaign effectiveness

    Routing management: targeting and distributing campaigns via Salesforce

    Innovation project management: developing projects (RCS, Rich SMS, AI...) managing an annual budget of €40k

    Prospect segmentation: defining and optimizing segments to maximize marketing performance

    Campaign optimization: implementing A/B tests to identify improvement levers
    Salesforce Marketing Cloud Emailing Creative Briefs Customer Journey

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