Freelancer profile translated to English.

Description

With 7 years of experience in CRM and digital marketing, I have developed comprehensive expertise in campaign management, advanced segmentation, and data activation to optimize customer relationships. My approach is based on a cross-functional vision of CRM, which goes far beyond the technical tool to become a true strategic lever for the company.

Accustomed to evolving at the intersection of several areas of expertise, I collaborate closely with editorial, marketing, design, legal, data, and sales teams to align CRM strategies with overall objectives. By facilitating the circulation of insights and creating synergies between these departments, I ensure a consistent, relevant, and engaging customer experience across all channels.

Beyond operational implementation, I work to structure CRM processes, streamline interactions between teams, and optimize customer journeys to ensure a high-performing and agile approach. My goal is to help transform CRM into a central engine of customer engagement, leveraging the expertise of each department to maximize the impact of marketing actions, while ensuring strategic coherence and compliance with regulatory requirements.

Today, I want to put this expertise at the service of an organization to unite teams around CRM, promote better interdisciplinary collaboration, and make relationship marketing a true lever for sustainable and measurable growth.

Industry field of expertise

Languages

English
Fluent
Vietnamese
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Champigny-sur-Marne (up to 50km), Lille (up to 10km), Rennes (up to 10km), Dijon (up to 10km)

MAISON MY
CO-FOUNDER
RESTAURANTS AND FOOD SERVICE
December 2019 - Today (6 years and 5 months)
Paris, France
Setting up marketing offers (card, pricing and loyalty program).
Reflection of the commercial strategy (Drive to Store, Click&Collect, Meal delivery application)
Sourcing of suppliers and service providers.
Monitoring the production of foodstuffs
Ensuring compliance with good practices in the food trade.
Setting up the business plan, financing plan and employment contracts
Creation of visual identity, packaging and merchandising
Management of social networks and the website
Wordpress Figma Adobe Photoshop
Luxe, Retail, Hôtellerie, Restauration, Tourisme, Energie, Mutuelle
SENIOR CRM & DIGITAL MARKETING CONSULTANT
CONSULTING AND AUDITS
September 2018 - Today (7 years and 8 months)
Paris, France
Implementation of multi-channel (and multi-country) marketing offers supported by loyalty programs or PAC.
Definition of the medium and long-term roadmap of the LRM-PRM-CRM strategy in B2C & B2B.
Collection, study and writing of functional and technical requirements and specifications (US) from various stakeholders.
Modeling of flows, data model & logs via API between the CRM (Coheris) and the CDP (NP6).
Drafting of functional specifications (objectives, deadlines, costs and resources).
Establish implementation schedules (test phase, qualification phase, go-live, roll back…).
Define the resources to be mobilized on projects and ensure CRM delivery while respecting deadlines and budgets (MVP).
Project planning and prioritization (structuring the backlog, planning and supervising the testing and production phases).
Creation of adhoc newsletters, triggers & welcome pack in responsive (via HTML, Dartagnan, Salesforce) emails.
Deployment of targeting scenarios, configuration, emailing routing (via Adobe Campaign), landing page, rich sms, push & A/B tests.
Daily monitoring of the synchronization of Adobe tables with the CDP (prod & stage)
Optimization and Enrichment of the CRM database
Monitoring of production launches with service providers (print and POS).
Identification of levers for optimizing Data Marketing budgets (+€500k in savings).
Preparation of weekly, monthly and quarterly CRM reports.
Training of Key Users and employees (paths, targeting, A/B testing, 1to1 and 1tomany campaigns, etc.).
Formalization of processes and creation of documentation (legacy and technical debt).
Adobe Photoshop Adobe Campaign Dartagnan Salesforce Marketing Cloud Selligent Batch NP6 Figma
UNIFY
SENIOR CRM & DATA MARKETING SPECIALIST
PRESS AND MEDIA
January 2022 - January 2023 (1 year)
Paris, France
Implementation of scenarios and campaigns of multi-channel communication adhoc & automated and monetized (11 brands)
Audit of marketing levers and collection of business needs to define the CRM project roadmap: mapping user journeys, redesigning account creation paths and forms, data catching on site, marketing automation (triggers / welcome pack), optimization of targeting and commercial pressure (CLV), reactivation of inactive and dropouts, advice on the definition of the PAC and the scenario strategy
Storytelling of consumer insights through internal reports (via Data Studio), definition of new KPIs on dashboards
Develop the utility and use of CRM within Unify via different strategies: Account Base Marketing, segmentation, automation, alerting & personalized notifications, newsletters & thematic pushs triggers, training employees in best practices...
Migration of content, CRM use cases to new tools (email via Cheetah & push via Adrenalead)
Updating and proposing changes to graphic elements for emails and pushs
Participation in related projects with technical teams (Data Vizualisation, Web Analytics, Acquisition)
Evangelization among employees to make the most of CRM in order to achieve their objectives.
Animation of CRM Product Discovery workshops via interviews and analysis of data and business needs.
Maximize the productivity and user experience of teams through continuous improvement of our tools, standardization of commercial and marketing processes.
Carry out business, process and technological monitoring of the sector & creation of documentation and organization of the legacy
Selligent Batch adrenalead cheetah Google Data Studio