Freelancer profile translated to English.
Back to original languageAbout Andrei
Hello,
I set up tracking configurations that allow Google Ads, Facebook Ads, and TikTok Ads algorithms to find new clients for you, with a reduced acquisition cost of 30%*.
After all, in the age of AI, you cannot optimize what you do not measure.
During these 5 years of freelancing, I have identified common challenges in 90% of my prospects:
đžData Credibility: We don't know if the data is reliable.
đžData Interpretation: How to analyze this data correctly?
đžGoogle Analytics 4 Implementation: Complicated and unclear setup.
đžAd Investment: How much to invest if the data is not credible compared to our CRMs?
So, how can you get reliable data that improves Google Ads, Facebook Ads, or TikTok Ads campaigns?
You can follow tutorials, pay for courses, hire an expert, or...
Come to Malt to find an expert who can help you:
đčConfigure conversion tags with Google Tag Manager.
đčCreate a conversion tracking plan (tagging plan).
đčIdentify key KPIs for your business.
đčImplement server-side tracking on WooCommerce, Shopify, PrestaShop, BigCommerce, and Magento.
đčTrack advanced Google Ads and Facebook Ads conversions via CAPI.
đčCreate Looker (Data) Studio dashboards.
đčEnsure Consent Mode V2 is properly implemented.
I can assist you with all these topics and guide you in setting up Google Analytics 4 and Google Tag Manager.
Some References:
Sanofi, Sorare, BioFutura, KIMO, ByMovâŠ
Who am I?
âĄïž Marketer since 2013
đ§âđ» Acquisition/Data Freelancer since 2019
âïž Aptitude for the technical side
đšđ»âđ Graduate of EMLYON Business School, 2014 class
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French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Better&Stronger
On Malt
Migration of an e-commerce site to a server-side tracking configurationJune 2025 - July 2025Lyon, FranceTasks performed:- Analysis of the existing tagging plan- Creation of necessary events via DataLayer- Correction of CookieYes implementation (for advanced consent mode)- Configuration of the Google Tag Manager (GTM) server-side container with the Addingwell solution- User acceptance testing and go-live- Monitoring of the implementationResults:- Increase in the number of conversions reported in the platforms- Significant improvement in attribution compared to a classic tracking configuration - Olivier MĂ©tralImplementation of Google Tag Manager server-side and Meta Conversion APIJune 2024 - July 2024 (1 month)- Correction and optimization of the existing Tag Manager web container- Implementation of Meta Conversion API with Google Tag Manager server-side- Implementation of advanced conversion tracking for Google Ads- Implementation of JavaScript variables for sending additional parameters to advertising platforms- Delivery of a document with a tagging plan for the client
- Scale Up WebOptimization of Google Ads conversion trackingMay 2024 - May 2024Paris, France- Optimization of the Google Tag Manager container- Implementation of Google Ads conversion for Calendly booking- Activation of advanced conversion tracking
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Education
- MSc in ManagementEMLYON Business School2015
Certifications
- Server-side Tagging in Google Tag ManagerSimmer2024
- Google Ads Search CertificationGoogle