About Tanja
English
Native or bilingual
German
Native or bilingual
French
Fluent
Experience
- Noël ParisContent CreatorNovember 2025 - January 2026 (2 months)Paris, FranceContent Creation
- Visual content production: photos and videos (briefing, conceptualization, production, art direction, and post-production)
- Creation of content adapted to each platform (social media, website, newsletter)
- Content used on partner platforms, including Maison & Objet – In The City (website, newsletter, catalog)
Strategy & Consulting- Optimization recommendations
- LinkedIn page creation
- Competitive monitoring and content analysis
- Marionnaud ParfumerieSocial Media Consultant & Brand Content CreatorFASHION AND COSMETICSMarch 2025 - July 2025 (4 months)Paris, FranceStrategy & Consulting
- Development of tailor-made social media strategies (editorial calendar, objectives, KPIs)
- Audit of existing social media channels and optimization recommendations
- Competitive monitoring and analysis of digital trends
Content Creation- Production of visual content: photos, videos
- Writing engaging content (posts, captions, articles, scripts)
- Creation of content adapted for each platform (Instagram, TikTok, Facebook…)
Brand Collaborations- Point of contact for Trade brands regarding their promotion on Marionnaud's social media channels (L'Oréal, Chanel, Puig...)
Analysis & Reporting- Monitoring of campaign performance
- Analysis of insights (engagement, reach, subscriber growth…)
- Creation of monthly reports with recommendations
- Maison LaduréeBrand Content & Communication ManagerRESTAURANTS AND FOOD SERVICEMarch 2023 - March 2025 (2 years)Paris, FranceCommunication Strategy
- Conception of 360° communication strategies aimed at strengthening brand awareness and fostering engagement
Social Media Management- Utilization of social media platforms to engage and inspire target audiences
Content Creation- Development of content intended to convey brand identity and disseminate key messages
Collaboration with the Press Office- Maison's preferred contact to maximize brand reach and impact (press and influencers)
Event Organization- Implementation of events aimed at increasing Ladurée's visibility (store openings, press days, etc.)
Ladurée Worldwide- Creation of communication guidelines, opening kits, and content for Ladurée on a global scale
Brand Collaborations- Main point of contact for brand partners and responsible for the development and implementation of cross-promotional communication strategies (Netflix, Opéra National de Paris, Estée Lauder, Gemmyo, Paris 2024, Roland Garros etc.)
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Education
- M.A. - Global CommunicationsAmerican University of Paris2016
- B.Sc. - International Relations & PsychologyOxford Brookes University2014