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Tanja BrunnhuberTB

Tanja Brunnhuber

Marketing Manager, Brand Strategy & Campaigns

€790/day
Lenggries, DE
15+ years
Marketing and Communications Planning
Branding
Digital Marketing
Product Market Fit
Corporate Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Tanja

Tanja Brunnhuber
Consultant for Marketing, Communication & Brand Strategy
Lenggries / Gmund am Tegernsee | Remote & On-site

I support companies, public clients, and organizations inclearly positioning their brand, developing communicative impact, and establishing future-proof marketing strategies.For over 30 years, I have worked at the intersection of communication, brand, and change – always with structure, empathy, and passion.

My Focus Areas:
  • Development ofBrand Strategies & Umbrella Brands
  • Consulting forMarketing Communication & Stakeholder Management
  • Planning and execution of targetedCampaigns
*Change Communication & Internal Communication

*Workshops & Moderationwith participation and impact


Typical Projects:
  • Positioning & Target Group Strategies
  • Brand Development for Regions, Companies & Initiatives
  • Marketing Concepts with a clear focus on impact and purpose
  • Communication in Change Processes
  • Building sustainable structures for lasting communication

Selected Experience:
  • Owner of “destination to market” since 2012 – Marketing Consulting & Brand Development
  • Zugspitz Region GmbH – Strategy & Implementation of a Regional Umbrella Brand
  • Tourism Western Australia – Campaigns, Market Development & Communication
  • Visit Finland – Repositioning & Sustainable Brand Management

What Sets Me Apart:
I combine expertise with strategic thinking and a keen sense for people, topics, and dynamics. My goal: communication that connects – brands that shine – and strategies that move.

Available for Projects, Workshops, and Consulting – On-site & Remote.
Education Systems, Research, and Universities
Air Transportation and Tourism
Leisure, Recreation, and Entertainment
Public Sector
Environmental and Sustainable Development

  • German

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

  • Finnish

    Basic

Can work on-site
Lenggries (up to 50km)

Experience

  • destination to market
    Marketing, Communication & Brand Strategy
    PUBLIC SECTOR
    September 2012 - Today (13 years and 9 months)
    Lenggries, Germany
    I take responsibility – temporarily, effectively, solution-oriented.

    With over 30 years of experience in strategic marketing, communication, and brand management, I support companies as an interim manager or project lead – whether to cover vacancies, during growth phases, or for transformation processes. I bring fresh perspectives, methodical clarity, and implementation strength – whether in B2B, B2C, or hybrid organizational structures.

    Typical Areas of Engagement:
    • Temporary leadership of marketing or communication teams
    • Development & implementation of marketing strategies
    • Brand positioning and rebranding
    • External & internal communication concepts
    • Stakeholder communication & interface management
    • Building processes, tools, and structures in marketing

    What Characterizes My Project Work:
    I combine strategic thinking with operational experience, quickly grasp topics, am structured in implementation, and confident in handling diverse interests. As an experienced external consultant / interim manager, I am accustomed to quickly integrating into new structures, taking responsibility, and delivering visible results.

    Available for Interim Engagements – Remote or On-site.
    Moderation Design Thinking Stakeholder Management Content Marketing Communication Internal Communication Project Management Social Media
  • Tourism Western Australia
    Account Director Continental Europe for Tourism Western Australia
    PUBLIC SECTOR
    May 2011 - July 2012 (1 year and 2 months)
    Munich, Germany
    Europe-wide marketing for the state of Western Australia in the tourism context. Complete establishment of the branch and responsibility for all marketing and sales activities.
    International Project Management Content Marketing Communication Stakeholder Management Project Management Intercultural Competence
  • Finpro/Visit Finland
    Branch Manager and Managing Director for Visit Finland
    PUBLIC SECTOR
    June 2008 - April 2011 (2 years and 10 months)
    Munich, Germany
    Restart, establishment, and management of the Finnish Tourist Board in Munich after the closure of the Frankfurt office. Responsibility for all marketing and sales activities.
    International Project Management Product Development Organizational Development Cooperation Management Cross-functional Team Leadership Communication
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Education

  • 2002, Diploma in Geography, Business Administration, Ethnology
    University of Trier
    2002
    2002, Diplom-Geographie, Betriebswirtschaft, Ethnologie

Certifications

Tanja's certifications are only visible to Malt Community members

Skill set

Customer Relationship Management (CRM)
Customer Segmentation and Analysis
Agile Ceremonies Facilitation
Ideation
Company Culture Management
Product Strategy
Business Plan Development
Business Unit Strategy
Competitive Intelligence
Growth Strategy
Innovation Management
Market-Entry Strategy
Market-Sizing and Growth Trend Analysis
Portfolio Strategy
Sustainability Strategy
Change and Transformation Management
Agile Project Management
Workshops Facilitation
Corporate Strategy
Marketing
Project Management
Workshop Moderation
Stakeholder Management
Moderation
Design Thinking
Stakeholder Management
Content Marketing
Communication
Internal Communication
Social Media
International Project Management
Intercultural Competence
Product Development
Organizational Development
Cooperation Management
Cross-functional Team Leadership
Communication
Remote Project Management
Project Management
Business English
Cooperative Marketing

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