Description

Strategic Brand Marketing Director with over 12 years of experience leading marketing, brand, go-to-market, and launch strategies across tech, retail, and health for start-ups, scale-ups, and established brands.

I combine creative ideas with data-led strategy to build brands that not only stand out but also make an impact. I’m highly KPI-driven and work towards clear business OKRs to ensure that every initiative delivers measurable results.

From 360° campaigns across Europe, to managing small and multi-million-dollar budgets, and cross-functional teams, I love working in fast-paced environments where big dreams meet real outcomes.

I am especially passionate about supporting female-founded businesses, femtech, women’s health, and sustainability, and I am very excited to be working on new purposeful projects.

Industry field of expertise

Languages

English
Native or bilingual
German
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Bumble Inc.
Associate Director, Bumble Date, UKI
TECH
June 2021 - August 2025 (4 years and 2 months)
London, United Kingdom
Owned and shaped the culture marketing strategy across full-funnel brand campaigns, leading high-impact influencer, social, event, and PR activations (e.g. podcasts) that drove cultural relevance and brand equity, achieving organic engagement rates of up to 27%. Spearheaded culturally resonant initiatives designed to spark word of mouth, increase favourability, and enhance brand perception across priority audience segments.
Lead the strategic direction and oversight of influencer and event agencies, ensuring flawless execution, alignment with KPIs, and delivery of best-in-class output.
Served as the senior cross-functional lead, partnering with Global Culture Marketing, User Acquisition, and key stakeholders to localise strategies, integrate product developments, and respond to shifting market dynamics.
Drove performance excellence through ongoing analysis, optimisation, and strategic iteration, using data and consumer insight to exceed campaign benchmarks.
Championed consumer-centricity and cultural foresight, embedding trend intelligence and innovation into the heart of marketing initiatives.
Influencer Marketing Culture Marketing Marketing Strategy Leadership Marketing Analysis
Bumble Inc.
Associate Director, FRUITZ, Global
TECH
March 2025 - March 2025
London, United Kingdom
Increased ROAS by 80% and reduced CPRs by 70% by optimising performance marketing for Fruitz, Bumble's first acquisition and fast-growing Gen Z dating app to accelerate user acquisition and overall growth in a start-up environment.
Improved in-app engagement by 150% through comprehensive GTM, CRM, and product marketing strategies aligned with business OKRs.
Delivered new Gen Z user growth (+35%), brand awareness (+70%), and revenue (+92%) across six countries by leading international marketing strategies, 360° integrated brand marketing campaigns (OOH, Audio, VOD, Social Media, Influencer, Events) and PR activations that amplified cultural relevance.
Oversaw marketing budget of $6M, ensuring efficient allocation to achieve business targets and maximise ROI.
Reported directly to the Founder/CEO, while successfully managing a global team of two senior managers and one manager across 6 markets, driving cross-functional collaboration and market-specific solutions that resulted in sustained growth.
Analysed campaign, product, and market performance, providing actionable insights and regular reporting to senior leadership, stakeholders, and the executive board.
Team management Communication 360° Growth Marketing Go-to-Market (GTM) Strategy Marketing Strategy
Bumble Inc.
Country Manager, FRUITZ, DACH & BENELUX
TECH
February 2025 - June 2025 (4 months)
London, United Kingdom
Drove Gen Z user growth (+21 %) and brand awareness (+28%) for Fruitz, Bumble's first acquisition and Gen Z dating app across the DACH and BENELUX markets through 360° marketing strategies and high-impact brand campaigns, adapted to local languages and cultural nuances.
Managed a $6M marketing budget, implementing market-specific solutions and culturally relevant campaigns to enhance user engagement among Gen Z.
Developed data-driven insights to optimise campaign performance and guided future marketing strategies, reporting outcomes to executive stakeholders.
managed and developed marketing executives, enhancing team effectiveness through goal setting, skill development, and performance monitoring.
Communication 360° Team management Marketing Strategy Marketing Analytics Culture Marketing