Freelancer profile translated to English.

Description

I am Tania Thaler, a **committed Artistic Director and Graphic Designer**, and founder of DAO Atelier Graphique, a design studio specializing in projects with social, cultural, and environmental impact. With **over 12 years of experience**, I support Social and Solidarity Economy (SSE) organizations in creating strong visual identities and impactful designs, crafted to reflect their values and commitments.

The little extra? **I am an eco-design expert**!

My background:

Graduated in applied arts and graphic design (IPESAA, Groupe ESMA)

Training in web creation and project management (IUT d’Aix-Marseille)

My expertise:

Creation and redesign of visual identities

Design of templates for social networks

Production of posters, print materials, and web communication tools

My mission:To create visual identities that resonate with your values, and that communicateauthenticallyandstrategically**. Whether for logos, communication materials, or visual content for your campaigns, I strive to understand and enhance the unique story of each brand. Good design, for me, must be not only beautiful but also **meaningfuland effective.

My vision of collaboration:Working together means engaging in close and transparent collaboration, focused on listening and dialogue. My goal is to transform your ideas into impactful and tailor-made visuals that **strengthen your organization's impact**.

Why collaborate with me?

I firmly believe that each project is a unique opportunity to **give more meaning to your communication**, through thoughtful and value-driven graphic solutions. Together, we design authentic and impactful visual identities that inspire and unite your community.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Portuguese
Conversational

Workplace preferences

Remote only

Primarily works remotely

DAO Atelier Graphique
DA & Eco Designer
ENVIRONMENTAL
February 2023 - Today (3 years and 6 months)
Paris, France
Committed graphic design studio.

Independent Brand Designer, specializing in art direction and brand design
Passionate about creating impactful and aesthetic visual stories, I offer with my studio a full range of creative services for print and digital media.
My approach combines creativity, strategy, and commitment to design unique visual identities, print and digital materials, as well as social media graphics, always tailored to my clients' needs and objectives.

Brand Designer & Art Director

Art direction and brand design: Creation of tailor-made visual identities, unique graphic elements, and coherent brand universes.
Print and digital materials: Design of print documents (brochures, posters, packaging) and digital content (websites, social media graphics).
Committed approach: Integration of ethical and sustainable values in every project.
Visual Identity Design Logo Creation Branding & Identity Print Graphics Art Direction
Dept Agency NL
Lead UI Designer
DIGITAL AND IT
September 2022 - December 2022 (3 months)
Paris, France
Main Responsibilities:

*Team Management:Leading a team of UX/UI designers for the French and English markets.
Creative Production:

Web design (interfaces, landing pages, user journeys)
Daily marketing design (banners, promotional visuals, etc.)
Off-site marketing (external campaigns, partnerships)
Print advertising (posters, flyers, physical materials)
Online campaigns (social media, email marketing, display)
*Cross-functional Collaboration:
Working closely with eBay France's Marketing, Communication, Brand, and Refurbished teams.
*Environment:International agency, fast-paced, focus on innovation and user experience.
User Interface Design Team Management Brand Design Corporate Branding advertising campaign
INTANGIBLES ASSETS DESIGN
Artistic Director
ARCHITECTURE AND URBAN PLANNING
February 2022 - June 2022 (4 months)
Paris, France
360° Artistic Director
Direction and design of global visual identities

Key Responsibilities:

*Creative Strategy:
Definition and development of the retail visual territory for the agency's clients.
Design of 360° brand identities (logo, graphic universe, visual tone).
*Production and Deliverables:
Creation of complete graphic charters (colors, typographies, icons, grids, etc.).
Writing guidelines to ensure the consistency of visual identities across all media.
Active participation in calls for tenders (creative response, pitches, client presentations).

Collaboration:
Synergistic work with architectural, strategic, and management teams to align visual proposals with clients' business objectives.

Expertise:
Visual identity, branding, systemic design, and multi-channel creative project management.
Print Graphics Visual Identity Design retail design Branding Graphic Charter