Freelancer profile translated to English.
Back to original languageAbout Tania
🔹 Your product is solid. It's time to generate more pipeline. I help B2B companies structure their acquisition and align marketing and sales to create a predictable and profitable pipeline.
🔹 Are you aSaaS startup, SME, or B2B agencylooking for more clients and opportunities while positioning yourself in the right place?
👉 That's exactly where I come in.
I amTania — Fractional B2B SaaS CMO focused on growth through AI
My role: to implementacquisition systems (outbound + inbound)capable of generating pipeline every month, without relying on opportunistic actions and with limited resources.
I combine strategic vision with execution. Unlike purely strategic freelancers who deliver slides and then disappear, I stay in the arena until measurable results are achieved.
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🎯What I do for my clients
I design and execute **GTM and acquisition projects in 3 languages (FR / ES / EN)**:
- **Go-to-Market & Product Marketing**: ICP, personas, buying committee, messaging
-Inbound + outbound acquisition machinesfor mid-market & enterprise (ABM, inbound, allbound, personalized leadgen)
- **LinkedIn System**: thought leadership + personalized DM prospecting
- AI Optimization of sales & marketing operations(revops) through AI: GTM growth engineer, AI agents, advanced B2B SaaS prospecting.
Tools:HubSpot, Lemlist, Clay, LaGrowthMachine, Hunter, Apollo, Snov.io, Sales Navigator, Semrush, Google Analytics, ChatGPT, Zapier, Make, Lovable, Dust.
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💡Why work together
-10+ years in B2B Growth Marketing
- Dualmarketing & salesbackground —revenue-focused - CRO
-Go-to-market strategy + hands-on execution
- Expertise inlong and complex sales cycles (mid-market & enterprise) demandgen and ABM
- References:Qonto, Criteo, Naaia, Chili Piper, Semrush
Spanish
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- THEIAFractional Growth CMO - Account-based marketing + RevopsSOFTWARE PUBLISHINGJuly 2025 - December 2025 (5 months)Objective: Build a scalable and profitable revenue machine for a B2B EdTech SaaS, by structuring RevOps, Sales Operations, and Sales Enablement to industrialize pipeline generation (inbound & outbound) on complex sales cycles.Method: Fractional CMO approach focused on RevOps & Growth:- Implementation of an inbound machine (content, SEO, lead gen) and a structured outbound machine of ABM/account-based marketing type- Deployment of ABM / Account-Based Marketing strategies to target strategic accounts- Structuring sales operations (HubSpot, lemlist, outreach tools, processes, HubSpot reporting)- Sales enablement and revops: messaging, creation of sales enablement content, marketing-sales alignmentResults- Pipeline velocity optimized by 25% on 2-year sales processes- Sales process optimization
- naaiaABM Manager - Fractional Growth CMOSOFTWARE PUBLISHINGNovember 2024 - June 2025 (7 months)Objective: Build an ABM + LinkedIn Social Selling machine combining outbound/outreach and events to generate a predictable enterprise pipeline on CAC40 / large corporate accounts, with a revenue target of €2M.Methodology: RevOps & Account-Based Marketing & LinkedIn Social Selling Approach:- Deployment of an outbound/outreach machine on LinkedIn (ABM)- Structuring a LinkedIn social selling system to generate qualified appointments- Orchestration of LinkedIn × HubSpot × automation tools to create pipeline and opportunities- Alignment of Sales / Marketing around a unique revops process- Activation of a field marketing & events program connected to outreach (before / during / after events)- Conversion of outbound conversations into qualified inbound opportunitiesResults:- 1 discovery meeting / week with CAC40 / SBF120 accounts- Transition from opportunistic pipeline to a predictable outbound machine- Opportunities generated via LinkedIn outreach + events-driven conversations- Significant improvement in brand visibility, enterprise pipeline & revenue
- CriteoAccount Based Marketing ManagerSOFTWARE PUBLISHINGSeptember 2022 - Today (3 years and 9 months)Objective: Structure and optimize a global ABM machine for an enterprise B2B SaaS, strengthening Marketing-Sales-RevOps alignment, strategic account prioritization, and GTM efficiency internationally (UK & US).ABM + RevOps Approach- Audit and management of existing ABM programs (UK & US). Optimization of ABM platforms & intent data- Building ABM foundations:
- ICP & customer segmentation
- Identification of the buying committee
- Account & buyer journey mapping
- Deployment of a multi-region Account-Based Marketing strategy- Transition from Lead Gen → Demand Gen → ABM- Rationalization of the RevOps tech stack (Sales, Marketing, CS)- Cross-team GTM diagnosis to improve resource allocationResults:- $300k in annual savings on tech stack and operations- Strengthened Marketing-Sales-CS alignment internationally- More efficient GTM by creating bridges between countries/functions- Better prioritization of accounts and ABM investmentsTools: DemandBase, Outreach, Google Data Studio, Zoominfo, Salesforce, 6sense, Bombora...
Reviews
Guillaume
Guillaume ADRIAN
Reviewed on 2/27/2023
Tania understood my needs well and remained available throughout the mission. I appreciated her high level of expertise in ABM and on Hubspot. Rigorous and committed, I recommend Tania!
Amelie
Inmeout
Reviewed on 10/18/2021
Tania respects deadlines and demonstrates great professionalism. We are starting our work over several months, with the development of a strategy. I am very happy with our progress and recommend her!
Recommendations
FU
DJ
+5
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Education
- Master of Science in MarketingGrenoble Graduate School of Business2011
- Bachelor's Degree in Business and ManagementUniversidad Carlos III de Madrid2009
Certifications
- Hubspot Marketing Software CertifiedHubspot
- SEOIEBS