Freelancer profile translated to English.

Description

Hi, I'm Tania, a digital marketing specialist with over 7 years of experience helping companies generate business opportunities, improve their online presence, and optimize their marketing processes.

My experience spans marketing strategy, lead generation, email marketing, Google Ads, SEO, web analytics, and WordPress website development. I have managed campaigns, websites, and marketing projects for companies in various sectors, combining creativity, data analysis, and a business focus.

In addition to designing and developing websites optimized for performance and conversion, I help companies generate more business opportunities through customer acquisition strategies, conversion optimization, email marketing, and process automation.

I can help you with marketing consulting, digital strategy, email marketing, Google Ads, web development, landing pages, SEO, conversion optimization, and results analysis.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual
French
Fluent

Workplace preferences

Remote only

Primarily works remotely

Serva Terra, Inc.
Marketing Director
January 2019 - Today (7 years and 6 months)
Los Ángeles, United States
Directed marketing strategy and managed budgets, resources, and multi-channel campaigns (SEO, SEM, content, email, social).
Oversaw brand identity, creative direction, and performance analysis across multiple sub-brands.
Collaborated with leadership on B2B business development and account acquisition strategies.
Managed and coordinated creative, digital, and marketing teams.
Mars Printing
Marketing Director
February 2020 - Today (6 years and 5 months)
Cerritos, United States
Led the strategic transition of the brand from retail to a B2B print management partner.
Implemented email campaigns with HubSpot CRM, Apollo.io, and Albacross, generating new B2B leads.
Created a referral program and a reactivation campaign for inactive customers.
Directed the creative vision for a comprehensive website redesign and its SEO integration with a new e-commerce platform.
Developed educational resources for clients (guides, FAQs, product libraries).
Results: +33.6% brand awareness, +33.3% website engagement.
SoCal VegFest
Marketing Director
January 2019 - January 2024 (5 years)
Anaheim, United States
Complete redesign of the festival's visual identity and creative direction.
Execution of multi-channel campaigns (Google Ads, Social Media, email, SMS) that drove sales and participation.
Results: +30.4% Instagram followers, +65% engagement, +48% web traffic.
Creation of A/B tested ads, including the best-performing ad of the entire campaign.
Design of materials for social media, event signage, community campaigns, and speaker panels.