Freelancer profile translated to English.

Description

With over 12 years of experience in the healthcare sector, I support pharmaceutical laboratories and agencies in managing their digital operations and optimizing their data performance.

Specializing in data analysis, omnichannel activation, health compliance, and training, I translate data into operational decisions, improve campaign ROI, and train teams in digital performance.

🎯 My goal: to transform medical and marketing data into concrete growth levers, while respecting regulatory constraints (GDPR, MLR).

My expertise

📊 Data & Performance Management

Definition and monitoring of operational KPIs (ROI, cost per lead, engagement rate, conversion)

Creation of Power BI / Piano Analytics dashboards (-30 to 40% reporting time reduction)

Profitability analysis of omnichannel campaigns

Data audit and optimization recommendations

🚀 Omnichannel Activation (Healthcare Sector)

Management of display, emailing, social media (Meta, LinkedIn, TikTok), and SEA (Google Ads) campaigns

🔒 Health Compliance & Governance

🧠 Training & Team Support

My strengths

✔️ Data & Results: interpret and act, not just dashboards

✔️ Training & Knowledge Transfer: training teams for sustainable performance

✔️ Autonomy & Resilience: built a data center of excellence from scratch

✔️ Business Partner: support, advise, build with you

I can help you with...

Managing your omnichannel campaigns and maximizing their ROI

Creating your Power BI dashboards and automating your reporting

Auditing your data performance and identifying levers

Training your teams in data tools and compliance

Supporting your deployments in new markets

Looking for a reliable consultant to manage your health data and campaigns with rigor, pedagogy, and impact? Let's talk!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Chinese
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 30km)

GROUPE PROFESSION SANTE
Traffic & Data Performance Manager
MEDICAL
April 2014 - March 2026 (11 years and 11 months)
My background: 12 years at GPS, an omnichannel healthcare communication agency.
Started as a TM and evolved into
Manager of data performance and activation.
I support pharmaceutical labs/agencies on omnichannel campaigns (SEA, display, emailing, social media).
What I built: a data center of excellence in a complex and regulated environment, Piano/Power BI dashboards that reduced reporting time by 30% to 40%. I trained marketing and sales teams in data and performance.