About Tanguy
French
Native or bilingual
English
Fluent
Experience
- European Camping GroupData AnalystTRAVEL AND TOURISMNovember 2023 - Today (2 years and 8 months)Aix-en-Provence, FranceI am a member of the CRM team within the marketing department. My role involves managing all customer data, contributing to a deep understanding of our clientele. I implement advanced segmentation strategies to effectively target our customers, utilizing tools such as SQL (BigQuery), GCP, Python, and Tableau.My expertise extends to creating impactful visualizations, enabling the marketing team to better comprehend customer behaviors and preferences.In addition to data management, I am responsible for the configuration and optimization of essential tools like Tealium, which play a crucial role in personalizing interactions based on customer actions on our site. My main objective is to ensure the strategic use of data to strengthen our customer relationships and drive business growth.Key skills:Customer data managementAdvanced segmentationData visualization (Tableau)Use of CRM tools (Tealium)Experience with SQL (BigQuery) and PythonClose collaboration with marketing and technical teamsOptimization of marketing strategies based on data analysis
- HeadMind PartnersData ConsultantCONSULTING AND AUDITSApril 2023 - July 2023 (3 months)Paris, FranceWork on a ChatBot project.Training on Power BI.Training on agile methodology.Training on Excel and associated macros.
- Admo.tvData AnalystPRESS AND MEDIAOctober 2021 - November 2022 (1 year and 1 month)Paris, France- Mathematical design of a new media investment product for a client (Mix Media Modeling) aimed at boosting revenue: See article below.- Creation of dashboards on marketing data for various clients using BI tools (Sisense, etc.).- Calculation of the drive-to-web effect of TV advertising spots for 60 major brands (using Prophet, forecasting, linear regression).- Improvement of an outlier detection tool (Z-score, 2T algorithm, etc.).
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Education
- M2 TIDE, Data scienceUniversité Paris 1 Panthéon-Sorbonne2022M2 TIDE, Data science
- Master 1 MAEF, Applied Mathematics to Economics and FinanceUniversité Paris 1 Panthéon-Sorbonne2021Master 1 MAEF, Mathématiques appliquées à l'economie et à la finance