Freelancer profile translated to English.

Description

Shopify CRO Consultant specializing in e-commerce conversion optimization, sales psychology, and performance-oriented user experience.

I help e-commerce brands improve their results through an approach focused on conversion, buying psychology, and profitability. My goal is to build Shopify stores capable of converting more visitors into customers through a clear structure, a seamless experience, and systems designed to maximize trust and purchase completion.

My expertise covers the optimization of product pages, sales funnels, mobile and desktop customer journeys, as well as improving conversion rates and ROAS. I also work on Google Ads, Google Shopping, and the alignment between acquisition and conversion to increase the overall performance of e-commerce stores.

I particularly focus on elements that directly influence purchasing decisions: sales psychology, visual hierarchy, offer structure, reassurance, product branding, content optimization, perceived value, and user journey fluidity.

Familiar with working on Shopify, I also master technical aspects, UX optimization, Shopify development, conversion-oriented e-commerce systems, and the use of AI tools for creating and optimizing visual and marketing content.

My approach is primarily results-oriented: analyzing friction points, optimizing user experience, and building more performant, credible, and profitable e-commerce systems.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

zalondo
E-commerce CRO & UX Consultant
E-COMMERCE
January 2026 - April 2026 (3 months)
Participation in optimizing e-commerce performance and user experience on conversion-oriented purchase journeys.

Analysis of user behavior and improvement of product pages to increase conversion rates and the fluidity of the customer journey on mobile and desktop.

Optimization of reassurance elements, visual hierarchy, product branding, and sales psychology to improve the commercial performance of e-commerce interfaces.

Collaboration on digital acquisition strategies and Google Ads optimization to ensure better alignment between traffic, user experience, and conversion.

Contribution to improving Shopify performance, checkout funnels, and e-commerce systems focused on profitability and customer experience.

Use of analysis and tracking tools to identify friction points, improve user experience, and maximize the performance of online stores.
Google
E-commerce UX & Acquisition Consultant
E-COMMERCE
May 2025 - December 2025 (7 months)
Support for e-commerce projects focused on acquisition, conversion, and user experience optimization.

Analysis of Shopify store performance and optimization of mobile and desktop purchase journeys.

Optimization of Google Ads and Google Shopping campaigns to improve ROAS and e-commerce performance.

Configuration and optimization of Google Merchant Center for Shopify product catalogs.

Improvement of conversion rates (CRO) for product pages, checkout funnels, and e-commerce interfaces.

Analysis of user behavior via Google Analytics 4 to identify friction points and growth opportunities.

Optimization of reassurance elements, visual structure, and hierarchy of e-commerce content.

Collaboration on acquisition and conversion optimization strategies for e-commerce brands.

Participation in improving the UX and technical performance of conversion-oriented Shopify sites.